Link building

SearchCap: Updates on Google Local Business Edits, AMP-Powered Featured Snippets & Bing Ads Bid Adjustments

Here is a revised version of the article with the domain URLs removed:

Below is what happened in search today, as reported on Search Engine Land and from other sources across the web.

From Search Engine Land:

  • Google My Business now lets businesses edit their listings directly in search results
    Sep 6, 2017 by Barry Schwartz
    After extensive testing, Google is rolling out inline editing in search for local businesses.

  • Google officially adds AMP-based featured snippets to mobile search results
    Sep 5, 2017 by Barry Schwartz
    Now AMP pages can rank in Google’s position zero, but Google says AMP is still not a ranking factor.

  • Top European court’s ruling might embolden US tech companies to challenge regulators
    Sep 6, 2017 by Greg Sterling
    The European Court of Justice criticized a lower court for not properly considering Intel’s arguments in a nearly decade-old case.

  • Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
    Sep 6, 2017 by Ginny Marvin
    The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

  • When it ‘can’t answer that,’ Alexa begins recommending third-party skills
    Sep 6, 2017 by Greg Sterling
    The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities.

  • Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
    Sep 6, 2017 by Ginny Marvin
    Suggestions are available in the Opportunities tab.

  • New goodies for online retailers at SMX East
    Sep 6, 2017 by Chris Sherman
    For online retailers preparing for the busy holiday season, Google has rolled out several new features to AdWords to enhance shopping campaigns.

  • 20 of Google’s limits you may not know exist
    Sep 6, 2017 by Patrick Stox
    Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts, so you won’t be caught off guard.

  • Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
    Sep 6, 2017 by Paul Shapiro
    Columnist Paul Shapiro shares his process for identifying low-performing organic listings to start testing.

  • Mobile & desktop SEO: Different results, different content strategies
    Sep 6, 2017 by Jim Yu
    To adapt to the rise of mobile search, understanding how people use mobile devices for finding things is crucial, beyond making your site responsive.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Martech enablement series: Part 5 — The team strategy
  • Becoming a martech mastermind: Agility, proficiency, and accountability
  • Why Facebook says its ads can reach more people in the US than live there
  • Scale local by thinking vertically: 75 ways to orient a local campaign
  • RhythmOne buys YuMe for $185 million
  • 5 steps to creating a more efficient link-building campaign
  • The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?

Search News From Around The Web:

Industry

  • State of Enterprise SEO 2017: Overworked SEOs Need Direction

Local & Maps

  • A better world for wheels on Google Maps
  • Google Maps: 11 incredibly useful features you may not know about
  • Google Trips, Flights, and Destinations add new languages and countries

Link Building

  • Keyword and Backlink Analysis with SEMrush Instruments

Searching

  • Google Featured Snippets Testing Related Query Refinements

SEO

  • Google Is Updating Their SEO Starter Guide
  • Google Says Number One Search Ranking Factor Is Awesomeness
  • Google Search Ranking & Algorithm Update Underway?
  • How Tabbed Content Might Be Hurting Your Search Rankings
  • How to Decide – Robots.txt Or Meta Robots?
  • How to Measure the Success of Your SEO Efforts
  • Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google
  • The Beginner’s Guide to Structured Data for SEO: A Two-Part Series
  • Yoast SEO 5.4

SEM / Paid Search

  • AdWords Ad Rotation Settings & Ad Copy Suggestion Updates

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