SearchCap: Updates on Google Local Business Edits, AMP-Powered Featured Snippets & Bing Ads Bid Adjustments
Here is a revised version of the article with the domain URLs removed:
Below is what happened in search today, as reported on Search Engine Land and from other sources across the web.
From Search Engine Land:
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Google My Business now lets businesses edit their listings directly in search results
Sep 6, 2017 by Barry Schwartz
After extensive testing, Google is rolling out inline editing in search for local businesses. -
Google officially adds AMP-based featured snippets to mobile search results
Sep 5, 2017 by Barry Schwartz
Now AMP pages can rank in Google’s position zero, but Google says AMP is still not a ranking factor. -
Top European court’s ruling might embolden US tech companies to challenge regulators
Sep 6, 2017 by Greg Sterling
The European Court of Justice criticized a lower court for not properly considering Intel’s arguments in a nearly decade-old case. -
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
Sep 6, 2017 by Ginny Marvin
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages. -
When it ‘can’t answer that,’ Alexa begins recommending third-party skills
Sep 6, 2017 by Greg Sterling
The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities. -
Bing Ads now shows remarketing bid adjustment suggestions based on CPA data
Sep 6, 2017 by Ginny Marvin
Suggestions are available in the Opportunities tab. -
New goodies for online retailers at SMX East
Sep 6, 2017 by Chris Sherman
For online retailers preparing for the busy holiday season, Google has rolled out several new features to AdWords to enhance shopping campaigns. -
20 of Google’s limits you may not know exist
Sep 6, 2017 by Patrick Stox
Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts, so you won’t be caught off guard. -
Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data
Sep 6, 2017 by Paul Shapiro
Columnist Paul Shapiro shares his process for identifying low-performing organic listings to start testing. - Mobile & desktop SEO: Different results, different content strategies
Sep 6, 2017 by Jim Yu
To adapt to the rise of mobile search, understanding how people use mobile devices for finding things is crucial, beyond making your site responsive.
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Search News From Around The Web:
Industry
- State of Enterprise SEO 2017: Overworked SEOs Need Direction
Local & Maps
- A better world for wheels on Google Maps
- Google Maps: 11 incredibly useful features you may not know about
- Google Trips, Flights, and Destinations add new languages and countries
Link Building
- Keyword and Backlink Analysis with SEMrush Instruments
Searching
- Google Featured Snippets Testing Related Query Refinements
SEO
- Google Is Updating Their SEO Starter Guide
- Google Says Number One Search Ranking Factor Is Awesomeness
- Google Search Ranking & Algorithm Update Underway?
- How Tabbed Content Might Be Hurting Your Search Rankings
- How to Decide – Robots.txt Or Meta Robots?
- How to Measure the Success of Your SEO Efforts
- Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google
- The Beginner’s Guide to Structured Data for SEO: A Two-Part Series
- Yoast SEO 5.4
SEM / Paid Search
- AdWords Ad Rotation Settings & Ad Copy Suggestion Updates