Below is a summary of the recent events in search, as gathered from various sources.
From Search Engine Land:
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Google CEO Sundar Pichai Joins Alphabet Board
- Date: July 24, 2017
- Author: Greg Sterling
- Commentary: Since taking over, Pichai has seen Google’s stock rise from approximately $650 to $995.
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Got Amazing Content but No Leads? 5 Ways to Rethink Your Paid Strategy
- Date: July 24, 2017
- Author: Todd Saunders
- Commentary: Todd Saunders discusses how a well-constructed PPC strategy can support content marketing efforts.
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Here’s What Performance Advertisers Are Saying About Quora’s New Ad Platform
- Date: July 24, 2017
- Author: Ginny Marvin
- Commentary: Advertiser feedback highlights satisfaction with performance, but there is demand for more scaling options.
- Are You a Content Hoarder? Maybe It’s Time for a Blog Cleanup
- Date: July 24, 2017
- Author: Sherry Bonelli
- Commentary: Sherry Bonelli emphasizes the benefits of updating and optimizing old blog content over continually producing new content.
Recent Headlines From MarTech:
- Look internally to enhance external marketing impact.
- Exploring the timeframe for managing reputation.
- Developing content tailored to the customer journey.
- The impact of Amazon Prime Day on Google AdWords performance.
- The significance of voice as a channel for brands.
- Preparing for a high-pressure holiday season in retail.
- YouTube’s upcoming removal of Video Editor and Photo slideshows.
- Boosting marketing efforts with the MarTech Power Pack.
Local & Maps:
- Experience Tunisia’s culture via Google Street View.
- Google will soon offer real-time Kolkata bus information.
Link Building:
- Insights on link building with Majestic’s Dixon Jones.
Searching:
- Google tests a "See More Results" button for navigation.
SEO:
- Strategies to consider if your rankings have dropped.
- Essential tips for selling SEO services.
- Announcement of the 2017 Google Search Click Through Rate Study.
- Discussing disallowing Shopify URLs via Robots.txt.
- Growth of Google AMP on a global scale.
- Reporting enhancements with Majestic’s 301 Redirect feature.
- Optimizing for featured snippets with Q&A content.
- Consequences of Google ranking penalizations on spammy content.
SEM / Paid Search:
- Enhancing retail traffic through a new shopping experience.
- Continued paid search advertising by Amazon following Prime Day.
- Current trends and projections in paid social.
Search Marketing:
- Seize opportunities to boost retail traffic with new strategies.
