SearchCap: Highlights from Google I/O, Google ‘Buy Button’ Initiative & Today’s Google Doodle

Summary of Recent Search Updates

Here’s a roundup of the latest developments in the search industry from various sources.

Highlights from Search Engine Land:

• Google Assistant Expands to iPhone

  • Google has added new features to its virtual assistant, now available on Apple’s iPhone, heightening competition with Siri and Cortana.

• Google Launches "Google for Jobs"

  • Google has confirmed the release of its new job search feature after a period of testing, as announced at Google I/O.

• Introduction of Google Lens

  • At the Google I/O 2017 conference, Google unveiled a new AI-powered visual search tool, Google Lens, integrated with Google Assistant and Google Photos.

• Evolution in Ad Copy Relevance

  • Columnist Jason Puckett discusses the advanced strategies advertisers are employing for more relevant ad copy across their campaigns.

• SEO and Content Marketing Trends

  • Jim Yu explores the significant industry shifts in SEO and content marketing and their implications for the future.

• Link Building: Relevance vs. Authority

  • The third installment by Andrew Dennis delves into expert opinions on whether relevance or authority holds more value in link building.

• Antikythera Mechanism Google Doodle

  • Google’s doodle celebrates the 115th anniversary of discovering an ancient astronomical tool.

• Testing New Features in Local Knowledge Panels

  • Google is experimenting with new ‘highlights’ icons in its local listings.

• SEM Growth Hacks Series

  • Lori Weiman explains how competitive data can be leveraged for substantial growth in paid search marketing.

• Beta Launch for Purchases on Google

  • U.S. merchants can now apply for access to Google’s "buy button" program.
• Webinar on Converting Leads Using Call and SMS Data
  • A live webinar highlighted the importance of tracking and converting leads, given the rise in voice search and inbound calls.

Recent Updates from MarTech:

• Customer and Brand Engagement

  • Topics include progressive profiling, clickbait reduction on Facebook, marketing with interactive content, and leveraging audio content for B2B marketing.
• E-commerce and Analytics
  • Reports on e-commerce growth, updates to Google Analytics, and Google’s legal retention of its trademark.

Other Industry News:

• SEO Community Involvement

  • SEOs attended a live hangout with Google’s John Mueller.

• Link Building and Local SEO

  • Practical tips for local link building and emerging trends in hotel listings.

• Search Engine Marketing Insights

  • Discussions on customer research in marketing, the balance between SEO and PPC for startups, and SEM strategies.
• SEO Techniques and Trends
  • Studies on CSS and JavaScript use in SEO, important statistics, debunked myths, and the value of meta keywords.

Keep abreast of these updates for more informed search marketing strategies.