SearchCap: GSC Update, SEO Budget Wastage, Bid Management & More

Below is a summary of today’s notable developments in the search industry, as detailed on various platforms across the web.

From Search Engine Land:

• Planning and creating the perfect landing page

  • Aug 29, 2018 by Digital Marketing Depot
    Landing pages are crucial to digital marketing success. This guide is intended for marketers looking to begin or enhance their landing page strategies, offering insights into creation and optimization techniques.

• How to find good writers and other content marketing struggles

  • Aug 29, 2018 by Jessica Foster
    It’s crucial to hire quality copywriters to drive traffic and sales. Here’s a guide on hiring effective writers.

• There is no reason to manage bids manually

  • Aug 29, 2018 by Frederick Vallaeys
    Automation is key in bid management, allowing machines to handle tasks traditionally managed by humans, ultimately enhancing efficiency.

• Why following SEO trends guarantees SEO budget waste

  • Aug 29, 2018 by Kaspar Szymanski
    Blindly following SEO trends can lead to wasted resources. This discusses how to make smart investments in SEO to maximize your budget.

• Take our Amazon advertising survey — Enter to win a ticket to SMX

  • Aug 29, 2018 by Ginny Marvin
    A survey regarding Amazon’s advertising strategy is open, offering a chance to win a ticket to SMX.

• A kickback stampede: Why Google’s EU comparison shopping program may carry risk

  • Aug 29, 2018 by Andreas Reiffen
    Google’s strategy to expand market share for shopping services may not be ideal. This piece explains the potential risks involved.
• Google clarifies Search Console query report data changes from August 19th
  • Aug 29, 2018 by Barry Schwartz
    Google has issued a clarification regarding updates to query reports in Search Console, following much user confusion.

Recent Headlines From MarTech:

• Facebook is letting 5 publishers test headlines, images, copy in organic posts

  • Aug 29, 2018 by Amy Gesenhues
    Facebook is offering select publishers improved insights into the performance of their organic content.

• Don’t take it from us. Here’s what SMX attendees say!

  • Aug 29, 2018 by Marketing Land
    SMX conference promises actionable SEO and SEM strategies from experts, enhancing marketing efforts through intensive sessions.

• This SEO nerd says it’s OK to ask for links

  • Aug 29, 2018 by Andrew Dennis
    Insights from Google’s Danny Sullivan suggest it’s acceptable to request links, aiding SEOs in link-building efforts.

• Are social platforms finally growing a conscience?

  • Aug 29, 2018 by Laura Collins
    Social media platforms are making significant changes to improve user and advertiser experiences.

• Instagram fights back against fake accounts & bad actors with new safety tools

  • Aug 29, 2018 by Amy Gesenhues
    New safety tools on Instagram provide transparency about account authenticity, including creation dates and active ads.
• Facebook opens up its ads pixel to a limited number of Groups
  • Aug 29, 2018 by Amy Gesenhues
    A select number of groups are currently testing Facebook’s ads pixel, with plans for wider access soon.

Search News From Around The Web:

• SEJ discusses ways to fail at International SEO.
• Buzzstream explores whether building links is necessary.
• ClixMarketing offers guidance on Google Ads Report Editor & Dashboards.
• AdEspresso provides a comprehensive guide to Google Analytics.
• Local SEO Guide delves into the nuances of structured data.
• Moz examines the value of content marketing in link acquisition.
• Google elaborates on fostering creativity through hackathons.
• The SEMPost analyzes why Google features snippets from varying sites.