Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Mobile brand CPCs on Google are climbing, finds Merkle
Jul 15, 2016 by Ginny Marvin
Increases started at the end of June and have only affected smartphone CPCs. -
Google to launch new voter registration search tools & live-stream conventions on YouTube
Jul 15, 2016 by Amy Gesenhues
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube. -
Google testing new format for Sitelinks, in carousel card form
Jul 15, 2016 by Barry Schwartz
Google keeps on testing, this time with a new carousel look for Sitelinks. -
Search in Pics: Ghostbusters car at Google, premier partner cups & dog pizza for lunch
Jul 15, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google served Chicago-style dog pizza for lunch. - 4 reasons the world would end at the demise of local SEO
Jul 15, 2016 by Lydia Jorden
It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook now lets broadcasters restrict their Live audiences by age, location, gender
- Two new projects target ads at your car
- 10 factors that may be impacting your organic traffic
- Four steps to maximizing Customer Lifetime Value
- Why you cannot ignore practitioner listings on Google My Business (case study)
- Improve B2B marketing results with Google Analytics
- 3 retail strategies to beat Amazon this holiday season
- It’s beginning to look a lot like Christmas…
- The 2016 guide to preparing for the holiday rush
- Holiday marketing: Take some cues from 2015 trends
- Facebook’s news feed tweak may mean more native videos, fewer links from publishers’ Pages
- MarTech Today: Valassis’ triggered coupons, Domain Level Metric’s aggregate dashboard & more
- Google touts YouTube anti-piracy moves, critics remain critical
Search News From Around The Web:
Local & Maps
- Google Local Results Getting More Hyperlocal?, Search Engine Roundtable
- More about processing Sentinel imagery, Google Earth Blog
Link Building
- Google, Will You Run Penguin Again? We Never Said We Won’t Run It Again., Search Engine Roundtable
SEO
- 8 Common SEO Myths Exposed,
- How to Build a Successful SEO Agency
SEM / Paid Search
- The 5 Rules of Retargeting: Personalization and Customization at Its Best
- Where You Should Focus Your Facebook Brand Awareness Efforts
Search Marketing
- Video: Google Local Algorithm & Updates, Penguin Status, SEO & AdWords Changes, Search Engine Roundtable
