Below is a summary of recent happenings in the search industry, as reported by Search Engine Land and other sources.
From Search Engine Land:
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Google May Have Penalized Another Underground Link Network
- Oct 15, 2015 by Barry Schwartz
- Reports suggest Google may have penalized the SAPE link network again, causing significant ranking drops for many "black hat" SEOs.
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Google Analytics Search Console Queries Report Now Hiding Query Data
- Oct 15, 2015 by Barry Schwartz
- Webmasters are noticing that keyword data in Google Search Console Analytics is showing as “not set,” which could possibly be a bug.
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Bing Ads Remarketing Now Available For Search And Shopping Campaigns
- Oct 15, 2015 by Ginny Marvin
- Bing and Yahoo users can now retarget past site visitors with search and shopping campaigns.
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Making Strategic Decisions About Difficult-To-Get Backlinks
- Oct 15, 2015 by Paul Shapiro
- Paul Shapiro provides methods to help beginners identify potential link targets for link building campaigns.
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As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?
- Oct 15, 2015 by Mark Ballard
- Mark Ballard from Merkle RKG offers data to help search marketers evaluate the potential of Yahoo Gemini in their ad strategies.
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Bridging The Gap Between Search Traffic & Social Conversion
- Oct 15, 2015 by aimClear
- Gretchen Gautreaux from aimClear explores how social psychographic targeting can enhance search retargeting.
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Technology In The Service Of Marketing – Join Us For MarTech Next Tuesday!
- Oct 15, 2015 by Search Engine Land
- MarTech: The Marketing Tech Conference will focus on how technology has transformed marketing practices.
- Transforming Mobile Searches Into Sales — October 27 Webcast
- Oct 15, 2015 by Search Engine Land
- Discussion on mobile searches and beacon technology, and their practical applications.
Recent Headlines From MarTech, Our Sister Site:
- Bing Ads launches retargeting capabilities globally.
- "The Tonight Show" ranks No. 3 among top video creators in September.
- NinthDecimal & TiVo partnership to bring offline store-visit metrics to TV.
- Facebook’s new Small Business Solutions Partner Program with AdRoll, Constant Contact.
- Twitter’s new Conversion Lift Reports to help capture ad exposure impacts.
- Bacardi aims to engage millennials with its #BacardiHouseParty campaign.
- Insights on consumer preferences from a survey on inbound and outbound marketing tactics.
- EverString adds predictive ads, Google drops AJAX crawling, and Ad Blocker updates.
- Instagram rolls out new business accounts.
- Many marketers feel their companies underinvest in martech.
Search News From Around The Web:
Local & Maps:
- Updates to Google Earth Voyager layer.
- Managing location extensions with Google My Business API.
Link Building:
- Detailed explanation of Google Penguin by Yoast.
Searching:
- Google’s algorithm struggles with identifying India’s Chief Ministers accurately.
SEO:
- Distinction between duplicate content issues and Panda issues by Google.
- Debate on the nature of the Panda algorithm by Moz.
- Webmasters report seeing over 1,000 keywords listed in the Google Search Analytics report.
- Importance of starting SEO campaigns with a website audit by Digital Third Coast.
SEM / Paid Search:
- Decline in fantasy football ad spend in paid search.
- Case study on how a lead generation strategy boosted PPC revenue by PPC Hero.
