Below is what happened in search today, as reported from various sources across the Web.
From Search Engine Land:
- Google Panda 4.2 Is Still Rolling Out
Oct 1, 2015 by Barry Schwartz
Google has confirmed that the Panda 4.2 update, which began rolling out 2 1/2 months ago, is still in progress. - Google Confirms The Real Time Penguin Algorithm Is Coming Soon
Oct 1, 2015 by Barry Schwartz
The next Penguin refresh is anticipated to happen soon and will function as a real-time algorithm. - Google: Leave Your Authorship Markup On Your Page
Oct 1, 2015 by Barry Schwartz
Google suggests keeping authorship markup on pages for potential future use, despite having discontinued it over a year ago. - Apple Devices Driving More Search Than Android In US — [comScore]
Oct 1, 2015 by Greg Sterling
At SMX East, a session titled The New Search Landscape discussed the near-term future of search. For a complete overview, see Casie Gillette’s recap. ComScore’s Eli Goodman provided an initial overview. - A Super Fresh Google Index? Server Errors & Rankings Impacts
Oct 1, 2015 by Austin Blais
Columnist Austin Blais explains that server errors can now impact rankings more swiftly, possibly due to Google’s Caffeine update or a different update. - Looking Ahead: The New Search Landscape
Oct 1, 2015 by Casie Gillette
Contributor Casie Gillette summarizes thoughts and predictions from industry experts on the future of search, based on a panel at SMX East. - Google My Business Portal Gets A Facelift & Design Update
Oct 1, 2015 by Barry Schwartz
Google has updated and streamlined the Google My Business dashboard to make it more user-friendly for businesses. - Nebo Agency, iProspect Score Multiple Wins At 2015 Landy Awards
Oct 1, 2015 by Matt McGee
The inaugural Search Engine Land event honored the best in search marketing, raising $25,000 for two charities. - Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
Oct 1, 2015 by Sponsored Content: aimClear
Non-profit organizations, which provide vital community support, often struggle to reach potential donors. This piece explores strategies for effective communication and engagement.
Recent Headlines From Our Sister Site Dedicated To Internet Marketing:
- How Do Your Calls Rate?
- 15 Digital Marketing Myths CMOs Need To Stop Believing
- Google’s Sridhar Ramaswamy: Ad Blocking Is A Rallying Cry For The Industry
- The Problem With Google Analytics E-Commerce Tracking
- So You Want To “Market On Reddit”
- How To Execute Account-Based Marketing At Scale
- Love, Not War: Microsoft & Google End Patent Suits
- Search Marketing’s Best Honored At Inaugural Landy Awards
- Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
- Pinterest CEO: Our Ads Are More Effective
- Apps Using Google’s New App Indexing API Will Receive A Ranking Boost
- Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen]
Search News From Around The Web:
Industry
- The worst things about working at Google, Business Insider
- At Last, You Can Now Add Users to Your Moz Pro Account!, Moz
Local & Maps
- Google Updates Maps for iPhone and Adds Watch Compatibility – How Well Does it Work?, Mike Blumenthal
Link Building
- Darling, We Need To Talk About Link Building (10 Ways To Commit SEO Suicide), blog.ahrefs.com
- Moneypenny – Our New Open-Source Tool for Creating and Cleaning Google Disavow Files, Distilled
SEO
- Can Social Media and SEO Work Together?, semrush.com
- SEO 202 Series: Map Your Keywords, Avoid Cannibalization [VIDEO]
- SEO Tools: The Complete List (131 Tools Reviewed and Rated), backlinko.com
- Site Migration and Content Strategy
SEM / Paid Search
- 5 Easy Ways to Stop Wasting Money on Your Google Adwords Campaigns, semrush.com
- 9 Budget Magic Tricks to Optimize PPC Accounts
- Google’s Boom is Over, Certified Knowledge
- Naming Your Campaigns: The Unsung Hero of PPC
