SearchCap: Google Mobile Page Speed, Google Now on Tap Updates & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
  Jun 1, 2016 by Barry Schwartz

  The speed of your mobile pages currently doesn’t impact your mobile rankings, but soon it may, says Gary Illyes of Google.

• Google’s latest Now on Tap update shows more info for selected words & photos
  Jun 1, 2016 by Amy Gesenhues

  The Now on Tap Android feature works across all apps, displaying relevant information for selected words, phrases or photos.

• The definitive SEO audit part 1 of 3: Technical
  Jun 1, 2016 by Dave Davies

  In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit.

• Advice to those considering SEO as a career
  Jun 1, 2016 by Clay Cazier

  Want to work in SEO? Columnist Clay Cazier lets you know what is required to succeed.

• How Google’s latest design choice impacts consumers’ ability to search and discover
  Jun 1, 2016 by Siddharth Shah

  How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.

• 7 great reasons to attend SMX Advanced in 3 weeks
  Jun 1, 2016 by Search Engine Land

  Search Engine Land’s SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! Here are 7 reasons you should attend:

  1. Obsessed with SEO and SEM.
  2. Take a deep dive into local search, SEO, advanced AdWords, international search or in-house SEO

Recent Headlines From MarTech, Our Sister Site Dedicated to Internet Marketing:

• All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”
• Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
• Ads not performing? Strategies to steal from the email marketing playbook
• Live from your brand: streaming video and the new consumer connection
• What will “frictionless logins” mean for digital marketing?
• Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
• Why the blog post is killing the press release
• MarTech Today: Marketo focuses on platform’s future, Facebook closes LiveRail & Amazon’s EchoSim
• Google releases the AMP features & enhancements roadmap
• From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
• Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct

Search News From Around The Web:

Industry

• Simply Hired is shutting down June 26, reportedly as part of an acquisition, TechCrunch

Link Building

• Link Builders: Study Reveals Positive Correlation Between Links & Traffic, Search Engine People

Searching

• Celebrating My Account’s first birthday with improvements and new controls, Official Google Blog
• Google Responds To Searchers Who Want To Disable AMP, Search Engine Roundtable
• Google Temporarily Disables What’s On TV Voice Command, Search Engine Roundtable
• Search Challenge (6/1/16): How much background knowledge should you have?, SearchReSearch

SEO

• All the Different Ways to Rank in Google, Ignite Visibility
• Google Schema & Rich Snippets Immediate After Recrawl & Index, Search Engine Roundtable
• Google Still Working on Separate Mobile Search Index, thesempost.com
• Google’s Info Command Will Show You The Canonical Version In Google’s Index, Search Engine Roundtable
• Seasonal vs. Evergreen Content: The Case for Balance in SEO, semrush.com
• What Is Hreflang And What Does It Do with Gary Illyes, Stone Temple

SEM / Paid Search

• Baidu Limits PPC Ad Space: What This Means for B2B Marketers, KoMarketing
• The Importance of Landing Page Optimization for PPC Campaigns, marketing-mojo.com
• What The Gclid?, PPC Hero