Below is a summary of recent updates in the world of search, as highlighted by Search Engine Land and other sources.
From Search Engine Land:
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Google Working on Fixing Bug with the Links to Your Site Report
- Dated: April 10, 2017
- Author: Barry Schwartz
- Summary: A bug in Google Search Console caused panic among webmasters over potential ranking issues. Google clarified it is just a reporting glitch with no impact on rankings.
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Google to Hold Annual Livestream of AdWords, Analytics, DoubleClick Announcements on May 23
- Dated: April 10, 2017
- Author: Ginny Marvin
- Summary: Upcoming updates will focus on simplified measurement, improved targeting, and brands’ use of Google Assistant.
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Google Announces Similar Items Schema for Image Search on Mobile
- Dated: April 10, 2017
- Author: Barry Schwartz
- Summary: This new feature currently covers a small group of product types, with plans to expand in the future.
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You Can Submit URLs to Google in Google’s Search Results
- Dated: April 10, 2017
- Author: Barry Schwartz
- Summary: Google now allows users to submit URLs directly from the search results.
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6 Things to Look for in a Paid Search Bidding Solution
- Dated: April 10, 2017
- Author: Digital Marketing Depot
- Summary: As competition for ad positions grows, predictive search bidding offers a strategic way to optimize costs and boost ROI.
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Strategies for Capturing ‘Made in the USA’ Searches
- Dated: April 10, 2017
- Author: Dianna Huff
- Summary: Tips for marketers on showcasing American-made products in search results.
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Watch This Retail Space: 2017 Retail Prediction
- Dated: April 10, 2017
- Sponsored Content: Criteo
- Summary: Despite Google’s dominance, it is losing ground in retail product search—a key revenue area.
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Mary Pickford Google Doodle Celebrates Her 125th Birthday
- Dated: April 8, 2017
- Author: Amy Gesenhues
- Summary: Celebrating the legacy of Mary Pickford, a pioneer in Hollywood’s silent film era.
- Take the MarTech Survey: Is Marketing Art or Science?
- Dated: April 7, 2017
- Summary: A survey exploring the balance of art and science in marketing strategies.
Recent Headlines from MarTech:
- Changes in Facebook’s measurement for Pages’ organic videos.
- Native ad spend increased by 600% between 2014 and 2016.
- Twitter introduces third-party measurement for viewability and audience verification.
- Strategies for improving customer segmentation for retailers.
- Top SEO strategies for new clients.
- Tips to boost e-commerce revenue.
- The rising importance of mobile engagement in marketing.
- Facebook reaches over 5 million monthly advertisers.
- Reports on consumer concerns about artificial intelligence.
- Changing dynamics in influencer marketing.
- Updates on Facebook’s Estimated Daily Results report and Delivery Insights.
Search News from Around the Web:
Industry:
- Google faces allegations of gender pay discrimination by the US labor department.
Local & Maps:
- Discussion on Google’s paper on map spam and reviews.
Link Building:
- Advice on link disavowals and their impact on rankings.
Searching:
- Updates on Google Assistant’s shopping lists and AI algorithm training.
SEO:
- Upcoming Google Mobile-First Update and strategies for utilizing YouTube for better rankings.
SEM / Paid Search:
- Insights into Google Shopping’s order sizes and their implications.
Search Marketing:
- Guidance on building a keyword list for PPC campaigns and generating traffic-driving topic ideas.
