Join us as we explore how your online reputation and local marketing strategies can drive revenue for your business, while navigating potential pitfalls.
With guest Raj Nijjer of Edge, we’ll examine the revenue impacts of your online reputation and discuss why reputation building should be a key element in your planning.
Join your host Loren Baker as he and Raj talk about avoiding wasteful local marketing strategies for multi-location businesses, plus some tips on how a good reputation can help attract and retain top talent.
Podcast Highlights:
- [01:14] – Raj’s Background and Journey to Edge.
- [02:44] – Edge’s Concept of Employee-Driven Growth and Its Connection to Google Reviews.
- [10:34] – How Reviews Contribute to Local SEO.
- [11:27] – Customer-Facing End: In-Depth Reviews and Personalization.
- [13:24] – Standing Out in Competitive Markets: Franchises and Service Businesses.
- [14:37] – Motivating Employees and Transparent Recognition Through Reviews.
- [20:49] – Reputation Management and Injecting Employee Recognition.
- [45:06] – Employee Retention During Challenges Like the COVID-19 Pandemic.
"We encourage businesses to amplify positive reviews and learn from the negative reviews." – Raj Nijjer, 5:34
"Now not only does the brand win and the business win, but employees can feel great about the job they’ve done." – Raj Nijjer, 9:21
"Positive reviews are so important. There’s one stat I read…53% of customers won’t go to a business rated under four stars." – Loren Baker, 15:21
"I think the injection of motivating and recognizing your employees while they’re doing this service is something that we’re very proud of, because we can see which employees are doing really well. And then you can duplicate that." – Raj Nijjer, 21:44
"Our goal is to marry marketing with operational excellence. You want to hold people accountable, especially if you’re rewarding them." – Raj Nijjer, 30:53
"I think one thing COVID taught every business owner is employee retention and how hard it’s been to find people. When displacement happens, it really jeopardizes your business if you don’t plan well. So you want to keep your superstars, don’t ever lose your superstars." – Raj Nijjer – 41:10
Resources Mentioned:
- Edge
Connect With Raj Nijjer:
Raj is Head of Marketing for Edge, an employee-driven growth platform for service brands. Previously, he was the CMO of Refersion (acquired) and held executive marketing roles at Yotpo and Yext (IPO in 2017). Raj also spent over nine years at GoDaddy (IPO in 2015) in leadership roles, launching innovative product lines with over ten patents, leading to a PE buyout and an IPO.
Raj is also a fractional CMO for early and mid-stage technology startups. He received his Bachelor’s of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University.
Connect on LinkedIn: Raj Nijjer
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Connect with Loren Baker:
Follow him on Twitter: Loren Baker
Connect with him on LinkedIn: Loren Baker
