As part of our interview series, I recently spoke with Greg Gifford from AutoRevo about local SEO.
In the video below, Greg highlights common mistakes made by local SEOs and how they can improve their strategies.
Key takeaways from the video:
- Many local SEOs and small businesses underestimate the importance of NAP information, which stands for name, address, and phone number.
- Small businesses often neglect to update incorrect citation information when they move or change phone numbers.
- Local SEO agencies frequently overlook asking businesses if they’ve moved or changed their contact details, missing critical corrections.
- Incorrect information hurts businesses by confusing the local algorithm with multiple addresses and phone numbers.
- For PPC purposes, some businesses use dynamic numbers on their sites. To avoid hurting SEO, the primary phone number should be hard-coded into the page, with JavaScript swapping the number dynamically for users. This prevents issues when search engine spiders crawl the page.
- Dynamic phone numbers can lead to various incorrect numbers appearing online, adding to the cleanup workload.
- Greg advises against call tracking unless it’s "manual" call tracking.
- If call tracking data isn’t being used, it’s best to stop using call tracking and focus on proper local SEO, which can lead to better rankings and more phone calls.
For more video interviews, please visit SEJ’s YouTube page.
