Attending SMX is a must-do for many search marketers. Join us in New York City from October 24-26 for three days packed with learning, over 50 sessions, more than 80 expert speakers, keynotes, unparalleled networking opportunities, and more. If your work involves SEO, SEM, social media marketing, or other customer-facing roles, this conference is ideal for you and your company!
### Constant Change, Constant Challenge, Constant Opportunities
Borrowing a well-known marketing slogan, “the hits just keep on coming.” For online marketers, this phrase holds multiple meanings. We are witnessing almost continuous change and innovation, making this a great era for marketers because the hits just keep on coming.
However, professional marketers have much in common with athletes, particularly in sports like football and hockey, where the hits just keep on coming. To withstand these challenges and maintain top performance, stamina, persistence, and an ongoing commitment to improving strategies are necessary to outpace competitors.
SMX East is designed to equip you with the latest tips and techniques to enhance your marketing campaigns. Attend SMX for key insights and strategies that sharpen your competitive edge.
Read a comprehensive preview and register today if interested.
### Transform Your SEO into a Competitive Advantage
With the constant modifications to algorithms, the influence of machine learning on search results, and an increasing number of competing websites, SEOs find it challenging to keep up. Justifying your work and convincing bosses or clients of its value is another challenge. For SEO beginners, SMX East’s SMX Boot Camp is available, along with sessions to aid seasoned professionals in sharpening their skills:
– SEO Ranking Factors: What Matters, What Doesn’t
– Comprehensive Overview of Google Manual Penalties
– Exploring the Brave New World for Modern Online Marketers
– Best Practices for Website Migration and Relaunch
– Advanced Insights for JavaScript and Progressive Web Apps
– Leveraging the Power of Google Featured Snippets
– Updates on Markup & Structured Data
### Illuminating the SEM Universe
Paid search marketers face significant tasks with new ad formats, extensions, remarketing and retargeting advancements, sophisticated automation tools, and more. SEM is crucial for marketers, and SMX East dedicates full tracks each day to best practices and case studies in paid search.
Understanding the SEM process, from start to finish, is essential. Ensure the right messaging, ad formats, and offers are in your ads. Are you targeting the correct audience at optimal times? Do you have high-quality landing pages to convert visitors into leads?
SEM sessions cover these questions and more:
– Smart Tactics for B2B SEM
– Innovative SEM Testing Approaches
– Conducting Thorough Competitive Research
– Transitioning to Automated SEM Campaign Management
– Maximizing Performance on the Google Display Network
– Must-Have Reports for Search Advertisers
– Advanced Audience Targeting Techniques
– Crafting Effective Ads
– Targeting Individuals Effectively
– Utilizing Online Video Ads
### Keynote: Search Marketers as Trailblazers in the Martech Era
Marketing has evolved into a software-driven discipline blending creativity with data science. New technologies interwoven into marketing demand new skills and capabilities.
In the keynote, Martech pioneer Scott Brinker highlights the influence of search marketers, celebrating their trailblazing skills. The keynote includes:
– The transition of marketing from an arts and crafts perception to a results-driven, software-led powerhouse
– Organization adaptations for the fast-paced multichannel world
– Why search marketers excel in the new “martech era”
### Conversion, Attribution & Analytics
Understanding the buying process in a world where customers shift between devices and offline is essential. Building conversion journeys and meeting customer needs throughout the experience is crucial. Properly attributing leads and making informed decisions based on analytics is vital.
At SMX East, experts cover these measurement topics, with sessions such as:
– Turning Quick Wins into Winning Streaks with Conversion Optimization
– Developing Effective Multichannel Attribution Models
– Online-to-Offline Attribution Techniques
– Advancing Your SEM Analytics Skills
### Unique Content and Perspectives for Brands & Agencies
Brands face unique search marketing challenges that include:
– Maintaining brand image with restrictive headline requirements
– Ensuring comprehensive testing that considers other branding efforts
– Marketing across multiple countries and languages
– Adhering to trademark guidelines
Brands often collaborate with agencies or marketing partners on keyword ownership and content management.
Hear from brand SEO and SEM experts on tackling these challenges in sessions such as:
– Brands Discuss Search Marketing
– Navigating Marketing Partnerships
– Mastering International Search Strategies
– The Importance of Global Business Expansion
### Thriving in the Mobile-First Era
With mobile devices as dominant tools for accessing online content, adapting to this new reality is crucial. Embracing mobile-friendly design is necessary, with Google’s AMP protocol providing advantages for publishers and advertisers.
Topics on thriving in a mobile-first world include:
– Essential Information on Google’s AMP
– The Necessity of AMP Adoption
– SEO Strategies for Google’s Mobile-First Index
### Succeeding in Local & Retail
Google estimates 30-40% of queries involve local intent. For many businesses, local strategies remain key. Retailers face challenges in managing complex, dynamic sites loaded with products.
At SMX East, experts offer their experiences and best practices in these areas:
– Achieving Retail Success Beyond Bing & Google
– Utilizing Synthetic Locations for Search Targeting
– Empowering Online Reviews
– Optimizing Shopping Campaigns
### SMX Boot Camp Gets You in Shape
For those new to search marketing, SMX Boot Camp happens on the first day, offering sessions covering:
– Keyword Research & Copywriting
– Link Building Basics
– Paid Search Fundamentals
– Web Design for Search Engines
A low-cost SMX Boot Camp ticket includes first-day access to Expo Hall, and networking lunch, with an option to upgrade for full access.
### Let’s Get Social
Social media drives significant traffic, but interacting correctly is crucial. SMX East covers effective social media tactics, including:
– Utilizing Online Reviews
– Synergizing Paid Search & Social
– SEO and Social Media Harmony
– Social Media Clinics
### The Clinics Are Open!
Seek expert advice on your sites or campaigns in targeted clinics covering:
– SEO Site Improvement
– Social Media Strategies
– Link Building Techniques
– SEM Clinic with Experts
### Ask the SEO & SEM Experts
Resolve perplexing issues and gain insights from experts in interactive panels. The AMA With Google Search panel gives a look into Google’s algorithms and ranking factors.
Sessions include:
– Open-floor SEO discussions with veteran practitioners.
– SEM insights from seasoned experts.
### Quality Programming and Speakers
All sessions are editorial-only. Presenters are chosen for their insight, not paid inclusions. Coordinated by experienced organizers, sessions are tailored to provide maximum value.
### Finding Solutions in the Expo Hall
Explore the Expo Hall for innovations from top vendors and attend tracks from Google, Bing, Amazon Marketing Services, and more. Sponsoring companies aim to provide impactful content.
Connect with leading platforms and discover solutions that can propel your business.
### Hands-On Workshops
For specific advice in an intimate setting, join workshops the day before the main event, covering:
– Advanced SEO with Bruce Clay
– In-depth AdWords Training
– E-commerce Marketing Tactics
– Conversion Rate Optimization
– Social Media Advertising Expertise
– Technical SEO Tactics
### Networking Opportunities
SMX East fosters connections among accomplished search marketers through organized and informal networking activities, including:
– The SMX East Facebook Group for attendee interaction.
– An orientation session for optimizing your conference experience.
– An informal reception sponsored by Bruce Clay, Inc.
– Networking tables focused on specific interests during lunch.
– The SMX Expo Hall Reception, featuring marketing solutions.
### Register Today!
Join us in New York and register now to take advantage of this unparalleled opportunity for learning and networking.
— Chris Sherman, your SMX East Concierge
