Google has announced another Search update, referred to as a “spam update.” This update runs today, and Google mentioned it will also officially “conclude today.” The company also plans to run another spam update next week and will notify when that update has started and concluded. These updates are one-day updates and do not roll out over multiple days as Google’s core updates typically do.
More details. “As part of our regular work to improve results, we’ve released a spam update to our systems,” Google stated, although it did not provide much more information aside from two Twitter posts. “This spam update will conclude today. A second one will follow next week. We’ll add to this tweet thread when that happens,” Google added.
Google referred to existing documents discussing its spam prevention and web admin guidelines. Here are those tweets:
Lots of updates going on. In the past three months, SEOs have seen multiple Search updates roll out:
- The product reviews update started on April 8th and concluded on April 22nd.
- The June core update began on June 2nd and ended on June 12th.
- The page experience update began on June 15th and will roll out through the end of August.
- The July core update is expected to start rolling out next month.
Why we care. If you notice ranking changes today, they might be related to Google’s spam efforts and this spam update, so ensure your site adheres to Google’s rules and guidelines.
