Google is experimenting with its own version of the stories feature, which has gained popularity on platforms like Instagram and Snapchat.
Named AMP stories, this format will enable publishers to create tap-through pieces that can be linked from anywhere on the web. Unlike Instagram and Snapchat, which restrict stories to their platforms, AMP stories can be accessed just like any other content on the internet.
AMP stories function this way because they are HTML web pages built on the AMP technical infrastructure. This allows them to be indexed by Google Search on mobile and rendered instantly. However, publishers will need to host each AMP story on their own websites.
Since AMP stories are hosted on the publisher’s site, they can remain online indefinitely, if desired. Google aims to simplify the process for publishers by providing layout templates, standardized UI controls, and components for sharing and adding follow-on content.
AMP stories can include images, videos, and text, and are available for everyone to try on their websites starting today. A tutorial with information on how to get started has been created.
Initially, Google will index AMP stories in search results on a limited basis. Currently, only stories from the following publishers are appearing in Google Search:
– CNN
– Conde Nast
– Hearst
– Mashable
– Meredith
– Mic
– Vox Media
– The Washington Post
Google plans to expand AMP stories across search results in the future and to integrate this new content type into more of its products.
