Jetpack has introduced a free writing tool for WordPress called Write Brief With AI, designed to enhance the clarity and conciseness of content. This AI writing assistant, initially an internal tool at Automattic, is now accessible to all users, irrespective of their subscription to Jetpack AI Assistant.
Write Brief With AI Is Free
Originally used internally at Automattic—the company behind products like WordPress.com, Jetpack, and WooCommerce—this new AI tool is now part of the Jetpack AI plugin. Although Jetpack AI is a premium plugin with a limited free trial, Write Brief With AI is available to all users, both free and paid.
What It Does
The Jetpack AI writing tool offers three key features to enhance content quality and engagement:
- Measures text readability.
- Flags long-winded sentences.
- Highlights words that convey uncertainty.
Importance of Readability
Readability and a direct writing style are vital for clearly communicating the content’s topic, indirectly benefiting SEO, conversions, and engagement. Clear and concise writing makes it easier for search algorithms to understand the topic.
Why Removing Uncertainty Is Important
Flagging uncertain words prompts the writer to revise content, making it more confident and definitive.
Examples of How Confident Writing Improves Content:
Example 1
Uncertain sentence:
- "I think we should consider expanding our marketing efforts."
Confident sentence: - "We should expand our marketing efforts."
Example 2
Uncertain sentence:
- "Maybe we should review the budget before making a decision."
Confident sentence: - "We should review the budget before making a decision."
These examples illustrate how removing ambiguity makes sentences more straightforward and easily understood.
Will this improve a web page’s ranking? Clear and decisive content is easier for search algorithms to understand, aiding in better topic ranking.
Embedded Within The WordPress Editor
The tool is integrated within the WordPress editor, and blocks must be enabled as it’s not compatible with the Classic Editor. The functionality is off by default and must be activated in the AI Assistant Settings sidebar.
Should You Try Write Brief With AI?
If your site uses blocks, this new writing assistant could be beneficial. The tool aims to improve content quality according to best practices without actually writing the content, preserving the authenticity of human authorship.
To use it, download Jetpack and activate the AI Assistant free trial. Write Brief With AI is off by default, so remember to toggle it on in the settings. While the AI Assistant has usage limits, Write Brief With AI is currently in Beta and can be used without restrictions.
Learn More About Write Brief With AI
Refer to the official announcement and documentation for detailed information on requirements, activation instructions, and usage guidelines.
