Link building

SearchCap: AdWords SMS Promotions, Google TLS Warnings & Yahoo Firefox Interface Updates

SEO September 30, 2024

0 7 3 minutes read

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet Headers
Nov 11, 2015 by Ginny Marvin
The extensions can start showing starting the week before Cyber Monday.
JustWatch Claims Google’s Anti-Piracy Efforts Haven’t Hurt Streaming Sites
Nov 11, 2015 by Barry Schwartz
Google’s Piracy Update has worked well removing torrent sites but not so well with illegal streaming sites, says a study.
Yahoo Updates Search Experience For Firefox Users On Desktop
Nov 11, 2015 by Matt McGee
Yahoo introduces new carousel of image and video content, says changes will eventually make their way to other browsers, too.
Europe Turns Antitrust Attention To Google Maps For Android
Nov 11, 2015 by Greg Sterling
The antitrust investigation (or enforcement action) against Google in Europe is currently focused on shopping search. There’s an earlier stage, but a parallel investigation of Android is now taking off. Comments from regulators and European politicians suggest there’s a potentially long road ahead for Google and many investigations to come.
How To Win A US Search Award: The Approach That Helped Us Increase Search Exposure And Win Best In Retail
Nov 11, 2015 by Thomas Stern
Columnist Thomas Stern discusses the unique digital struggles retail brands face and how to overcome them with award-winning SEO.
Google Sending Messages To Webmasters For SSL/TLS Certificate Not Matching
Nov 11, 2015 by Barry Schwartz
Google starts notifying webmasters of broken SSL/TLS certificates. Will this lead to a stricter HTTPS ranking factor?
Google’s New Stopwatch & Timer Search Feature
Nov 11, 2015 by Barry Schwartz
Let Google remind you when to take the cookies out of the oven or time how fast you can type your articles with the new interface for the stopwatch and timer.
Why Manual Link Building Will Never Be Obsolete
Nov 11, 2015 by Eric Ward
Contributor and link-building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary.
SEMPO Launches Its 2015 Search Marketer Salary Survey To Assess What The Industry Is Earning
Nov 11, 2015 by Amy Gesenhues
This year the survey is opened to “the search industry ecosystem” which includes vendors, suppliers, publishers, and other entities.
Veterans Day Google Doodle Honors The Men & Women Serving In Our Nation’s Armed Forces
Nov 11, 2015 by Amy Gesenhues
Originally named Armistice Day to pay tribute to US veterans of World War I, the holiday was renamed in 1938 to include all US veterans.
Capturing "Near Me" Moments
Nov 10, 2015 by Digital Marketing Depot
According to ComScore, consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on the go and away from home. Within this trend, marketers are utilizing emerging location-based mobile advertising strategies and tactics to reach and engage customers, while increasing ROI.
Google Is Promoting Holiday Shopping Deals Via Text Alerts
Nov 10, 2015 by Ginny Marvin
Consumers can subscribe to get promotion and deal alerts sent to their phones.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Here Are A Dozen Bargain Marketing Platforms for SMBs
Facebook Invades Lock Screens With New “Notify” App
In A Nod To Classic WKRP Scene, White Castle To Drop Turkey Sliders From Drones In Cincinnati
Study: Mobile Users Will Go On Roughly 4 Dates With Apps Before Breaking Up
Online Retail Traffic And Conversions Warmed Up Last Week
RetailMeNot New CMO Hits The Ground Running, Taking Over As The Holiday Retail Season Begins
How A Content Marketing Strategy Drives Your Bottom Line
Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]
Appnext Launches Cost Per Install-Based Ad Serving Solution For Mobile Publishers
2016 Facebook Advertising Preview: 4 Trends To Act On
Mobile Marketer Localytics Adds “True Impact” Analytics
MarTech Today: Adobe’s Marketplace, Demandbase’s WhoToo & comScore Supports AMP
How A Dip In Overstock’s Organic Rankings Contributed To A 17% Stock Drop
Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
Android 6 “Marshmallow” & SEO Series: Google’s Private Index & Screen Crawling
6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Search and the Local-Mobile Consumer: What’s A Marketer to Do?