SearchCap: Google App Indexing API Boost, AdWords Audience Insights, and Google News SEO

Below is a summary of recent events in the search industry.

From Search Engine Land:

1. Google Adds Additional Ranking Boost For Using App Indexing API
   (Sep 30, 2015 by Barry Schwartz)
   Google announced a new ranking boost for App Indexing, along with a new iOS indexing protocol and Search Console features.

2. 5 Mistakes SEOs Still Make With Links & Content
   (Sep 30, 2015 by Pratik Dholakiya)
   Common SEO mistakes that could be costing you traffic and how to fix them.

3. Using Component Metrics In Your SEO Analysis
   (Sep 30, 2015 by Chris Liversidge)
   Combining different metrics can provide better context rather than viewing them in isolation.

4. New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
   (Sep 30, 2015 by Amy Gesenhues)
   Google introduced a tool with insights into audience interests, locations, and device usage.

5. How To Resolve Issues With Flexible Bid Strategies In AdWords
   (Sep 30, 2015 by Christi Olson)
   Addressing performance issues in AdWords that could be related to Flexible Bid Strategy statuses.

6. At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions
   (Sep 30, 2015 by Greg Sterling)
   Coverage on Google’s Nexus and Android hardware release, including the Nexus 5X, 6P phones, Pixel C tablet, and various Chromecast devices.

7. Why Some Might Think Google Is Hostile To The Daily Show
   (Sep 30, 2015 by Barry Schwartz)
   Discussing why Google might show a negative description of The Daily Show.

8. Google News Publishers No Longer Require Three-Digit Numbers In URLs
   (Sep 30, 2015 by Barry Schwartz)
   Google News drops the requirement for URLs to contain three digits.

9. Communication & Transparency In Enterprise Link Building
   (Sep 30, 2015 by Andrew Dennis)
   Emphasizing the importance of a strong and open relationship between client and agency in link building campaigns.

10. Google Search Console Changes URL Removal Language To “Temporarily Hide”
    (Sep 30, 2015 by Barry Schwartz)
    Google updates language in the Search Console for URL removal.

11. Google News “First Click Free” Gets Less Free To Appease Publishers
    (Sep 30, 2015 by Barry Schwartz)
    Google’s First Click Free program reduces user access from 5 to 3 free clicks.

12. MarTech Europe Is 3 Weeks Away! Register & Save £100.
    (Sep 30, 2015 by Search Engine Land)
    Nearly 60% of marketers are not fully utilizing their marketing technologies. Achieving full potential involves aligning systems with organization, people, and culture.

Recent Headlines From MarTech:

• Rentrak And comScore To Merge
• Attribution Should Be About Contribution Chains Rather Than Awarding Credit
• Is There Such A Thing As Too Native?
• Google Enhances Dynamic Remarketing Ads
• Google’s Brad Bender On The Problem With Ad Blockers
• Google Display Network Will Charge Only For Ads That Are Viewed
• Why A Baseline Is Essential To Accurate Marketing Attribution
• How Innovation Changes The Ps Of Marketing
• Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships
• A Step-By-Step Guide To Becoming An Influencer In Your Industry
• SMX East: Google Announces AdWords Audience Insights, 100% Viewability For Google Display Network
• MarTech Europe Is 3 Weeks Away! Register & Save £100.
• Report: Twitter Plans To Allow Tweets Longer Than 140 Characters
• IAB To Help Publishers Fight Ad Blocking; Considering Legal Action

Search News From Around The Web:

Industry

• Google search chief Amit Singhal looks to the future, BBC News
• PROST! SEOktoberfest 2015 Münich: #Brotherhood, #Strong, aimClear Blog

Local & Maps

• Google My Business (GMB) Dashboard Gets a Facelift, Imprezzio Marketing
• Google Maps Comes To Apple Watch, TechCrunch
• Google My Business Updates Navigation & Interface, Search Engine Roundtable
• Never be late for a very important date, Google Lat Long

Searching

• Google Weblight – Move Fast, Break Things?, PriceBaba.com Blog
• Google’s algorithm for happiness, CNN.com
• Search Challenge (9/30/15): Thinking outside the box, SearchReSearch
• Why aren’t cats loyal? You asked Google – here’s the answer, The Guardian

SEO

• Ask Yoast: do I need to optimize all of my product pages?, Yoast
• Google Repeats; We’re Still Experimenting With A Mobile Only Index, Search Engine Roundtable
• Search Fatigue and Queries of Last Resort, SEO Theory

SEM / Paid Search

• 5 Ways Conversion Reporting Could Be Misleading Optimizations, PPC Hero

Search Marketing

• 5 Crucial Considerations for Setting 2016 Marketing Budgets, Metric Theory