When discussing market-dominating brands, Google, Facebook, and Amazon are often the first to come to mind.
Similarly, in the Content Management System (CMS) space, WordPress stands out as a leader.
What might surprise you, though, is the extent of its dominance.
## Measuring Market Share
Research conducted by GigaPress utilized Alexa Top Sites, identifying the top 10,000 websites globally based on Alexa Traffic Rank.
From this, a script was used to analyze the CMS each site employs, covering over 900 known systems.
## Market Share Results
The data revealed that a majority of top sites (76.12%) use a private custom CMS. However, among those using a publicly available system, WordPress leads with 1,057 sites, equating to 44.26% of the CMS market share.
In comparison, the runner-up, Drupal, holds a 9.63% market share.
Other contenders include:
– All others: 26.64%
– Adobe Experience Manager: 8.54%
– Joomla: 2.21%
– Blogger: 1.88%
– Umbraco: 1.75%
– DataLife Engine: 1.72%
– SiteCore: 1.68%
– Shopify: 1.68%
## Further Analysis
When focusing on the top 1,000 websites with publicly available CMSs, WordPress still retains the top spot with a 31.21% share.
The runner-up margins are closer in this narrower focus, with the rankings slightly different compared to the broader sample:
– All others: 24.11%
– Adobe Experience Manager: 16.31%
– Drupal: 11.35%
– Umbraco: 7.09%
– Arc Publishing: 2.84%
– GitHub Pages: 1.42%
– Shopify: 1.42%
– Blogger: 1.42%
## Implications for Your WordPress Site
Over its 18-year existence, WordPress has proven to be a popular choice across various types of websites.
Recognized as an excellent option for new and small businesses, this research shows it is also a preferred choice for much larger brands.
GigaPress highlights the significance of these findings:
> “This is more than an impressive stat—it’s a testament to the ubiquity of WordPress, as well as its reliability and scalability.”
This indicates that investing in a WordPress site can be a long-term benefit for your marketing efforts. While continuous maintenance and optimization are necessary to accommodate growth and keep up with Google Algorithm updates, WordPress can support significant increases in site popularity.
