Below is a summary of recent search-related news from various sources.
Highlights from Search Engine Land:
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Bing Bans Cryptocurrency Ads:
Announced on May 15, 2018, by Ginny Marvin, Bing will be updating its financial product and services policy, with the ban taking effect in June. -
Pause Underperforming Ads with Updated AdWords Script:
On May 15, 2018, Daniel Gilbert shared a script to help determine which ads are performing best, aiding those testing their advertisements. -
Mastering Vertical Search Optimization:
Jim Yu discussed how vertical search engines, along with mobile and voice trends, are transforming the search landscape. He advises creating a comprehensive content strategy across various verticals to enhance consumer interactions. - Networking Opportunities at SMX Advanced:
Announced on May 15, 2018, SMX Advanced offers not only an exceptional agenda and speaker lineup but also crucial networking opportunities with over 1,500 attendees.
Latest News from MarTech:
- Facebook has expanded its list of marketing partners but is now limiting view tag capabilities.
- A report on the state of digital marketing analytics among the Top 1000 Internet Retailers.
- Forrester’s first forecast on marketing automation indicates it’s still early in the adoption phase.
- Reports suggest Amazon is launching a new retargeting ad product.
Search News from Other Sources:
- Strategies to earn Google Featured Snippets for mobile.
- Keyword Clustering as an effective content strategy for SEO.
- Analysis of the AdWords Distance Report.
- A look at whether private blog networks are always detrimental to SEO.
- Google defends reducing the length of search snippets.
- Discussion on using multiple domains versus a single domain strategy.
- Comparison of seasonal vs. evergreen content and their traffic impacts.
- A guide to strategic link building.
- New ways to control Google Pixel Buds.
- Insights into why Google doesn’t provide specific meta description lengths.
