Imagine this scenario: You own a local business and have a website to support it. Maybe things are going well, but there’s room for improvement.
If only your website had a stronger presence online, you could attract more customers and increase profits, leading to greater success.
But how do you make this happen?
Perhaps you don’t need to imagine this — it might already be your situation. Or maybe someone experiencing this is seeking your help.
You might already be aware of the solution: local business + website = local SEO. But where exactly do you begin?
Before enhancing a website’s rankings, it’s crucial to understand what’s working well and what needs improvement: weaknesses, strengths, and opportunities for growth.
Gathering this information involves conducting a comprehensive local SEO audit.
Think of a local SEO audit like a doctor examining a patient before recommending treatment. What should you be looking for when assessing a local business’s website and online presence?
Let’s dive in.
