Next week, SocialPro and SMX Advanced will take place in Seattle. Advanced itself offers two sessions on local topics. However, for more in-depth, tactical advice on excelling in the hottest area of digital marketing, consider attending the super-advanced, special edition of the Local Search Advantage workshop on June 21.
The workshop will feature speakers from Google and Bing, along with independent experts who will provide advanced tactics and practical advice on:
– Google My Business, Local SEO, and presence management
– Optimizing for Voice Search
– Content for (Local) SEO
– Advanced local link building
– How the new Google AdWords changes impact retailers and local marketers
– An interactive look at a comprehensive new local ranking factors study
Google’s Ali Turhan, global product lead for emerging products, will discuss the new AdWords changes introduced at the recent Google Performance Summit—especially as they relate to local marketers, including promoted pins, customized local landing pages, longer AdWords copy, and Store Visits measurement. This information will be valuable not just for local marketers but for all marketers.
Wordstream’s Larry Kim will provide insights on these changes and highlight which ones he believes will really matter and why.
Voice search and virtual assistants are expected to drive more search volume over time, with 40 percent of voice queries carrying local intent, according to Microsoft. Yet, most marketers have no idea how to prepare their content for voice search. Bing’s Purna Virji will discuss optimizing your content for virtual assistants and voice search. (A main conference session on this will be held at SMX East, but this workshop offers an early opportunity to get ahead.)
In addition:
– Conrad Saam will outline advanced local link building, using case studies and specific examples.
– Matt Siltala will present on advanced content marketing for SEO and local SEO.
– Joy Hawkins will offer advanced Google My Business and Local SEO tips.
Finally, LocalSEO Guide’s Dan Leibson will debut a comprehensive study that reverse-engineers the Google local algorithm. This six-month study involved 15,000 local businesses across a hundred different metros and was conducted in collaboration with the University of California. Leibson will share all the relevant tactical takeaways.
After attending this workshop, you’ll feel like you’ve been initiated into a secret society. While SMX Advanced has sold out, the workshops still have space. You won’t want to miss it.
