Siteimprove has announced its acquisition of MarketMuse, forming a comprehensive SaaS solution for content, accessibility, and SEO. This merger unifies crucial marketing processes, offering customers from both organizations a single, integrated platform.
MarketMuse
MarketMuse is a leading AI content planning software that aids users in researching, planning, and executing a scaled content strategy. MarketMuse allows users to analyze their content to determine if it sufficiently covers a topic, and it can scale up to analyze the entire topic. It also creates content briefs that remove the guesswork from creating a content calendar, enabling organizations to consistently publish high-quality authoritative content.
Siteimprove
Siteimprove is a platform dedicated to analyzing content for SEO and accessibility, along with providing continuous site monitoring for issues.
MarketMuse’s Jeff Coyle wrote:
“I’m excited to announce that MarketMuse has entered a definitive agreement to be acquired by Siteimprove, one of the biggest players in martech!
Siteimprove is renowned for integrating accessibility, digital governance, analytics, SEO, and cross-channel advertising into one platform.
This acquisition heralds a transformation: Marketers of all kinds will be freed from attending to the ever-changing technical details that obscure their work. It means that you will be better able to focus on transformative strategy rather than minutiae — and build better digital experiences that are meaningful, credible, and deliver results.”
According to the announcement, MarketMuse customers will benefit from a more unified approach to SEO, Accessibility, and Content Optimization via one SaaS platform.
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Breaking News: MarketMuse Enters a Definitive Agreement to be Acquired by Siteimprove!
Featured Image by Shutterstock/Cast Of Thousands
