Below is a summary of today’s happenings in the realm of search and digital marketing, sourced from various industry platforms.
Updates from Search Engine Land:
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Internal links: Link building’s secret sauce
Contributor Andrew Dennis emphasizes the importance of internal links on your website, which help leverage link equity from external sources and guide organic visitors to key pages that drive conversions. (Published on Jul 2, 2018) -
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure observed six ads during a 17-minute video, raising questions about YouTube’s ad display strategies. (Published on Jul 2, 2018) -
Gottfried Wilhelm Leibniz, German philosopher, gets a Google doodle
In celebration of the 372nd birthday of this pivotal mathematician and thinker, Google featured a special doodle. (Published on Jul 1, 2018) - How AI-driven call intelligence can close the online/offline data gap
With the rise of mobile search and voice interactions, integrating phone call strategies into marketing efforts is more crucial than ever to ensure a seamless customer experience. (Published on Jun 29, 2018)
Recent Headlines from MarTech, Dedicated to Internet Marketing:
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Crowdsourcing your inventory: Outsource product and empower customers
Contributor Rohit Gupta discusses how crowdsourcing inventory can reduce costs and enhance customer engagement. (Published on Jul 2, 2018) -
Facebook alerts 800K users that people they’d blocked may have been unblocked the 1st week of June
A recently admitted bug caused Facebook to accidentally unblock some users, affecting privacy settings. (Published on Jul 2, 2018) -
Apps must now pass review process before getting access to Facebook’s Marketing API
Facebook has introduced new review protocols for certain APIs as part of its platform updates. (Published on Jul 2, 2018) -
New Forrester report: ‘Speech analytics has found its voice with AI’
The report evaluates vendors who use AI to turn phone call insights into actionable outcomes and marketing intelligence. (Published on Jul 2, 2018) -
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
New legislation akin to GDPR offers consumers enhanced control over their personal data. (Published on Jul 2, 2018) - Here’s how to use custom intent audiences in your GDN campaigns
Grace Kaye provides a step-by-step guide on creating and optimizing custom intent audiences for better ad targeting. (Published on Jun 29, 2018)
Search News from Around the Web:
- AI’s impact on the financial sector.
- Rising Bing Ads costs in 2018.
- The effectiveness of the link disavow tool.
- Google’s approach to using synonyms for SEO.
- Managing status codes for out-of-stock products.
- Mastering Google Analytics conversions.
- Optimizing measurement for campaign performance data.
