SearchCap: Yandex Mobilegeddon and Google Shopping Campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Get Your Priorities Straight: Structuring Google Shopping Campaigns
  Feb 2, 2016 by Laura Collins

  A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.

• Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
  Feb 2, 2016 by Barry Schwartz

  The largest Russian search engine has launched their mobile-friendly algorithm today.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Thanksgiving Overtook Cyber Monday As Biggest Day For Visits To Retail Sites
• Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds
• WordPress Releases 4.4.2 To Fix Two Security Issues
• 10 Local Link Building Tips For 2016
• 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
• Skimlinks Makes Its User-Intent Data Available To DMP Lotame
• Deep-Linker URX Expands Into Related Ads/Content “Carousels”
• What Marketers Can Learn From David Bowie
• The Wonderful World Of One-Click Mobile Buying
• MarTech Today: Telenor Buys Tapad, Zapier’s “Multi-Step Zaps” & Google’s “I’m Feeling Curious”
• Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
• Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015

Search News From Around The Web:

Local & Maps

• Become a Google Trusted Tester for New GMB/Adwords Products, Mike Blumenthal
• Yelp Consumer Alerts: We Take the Guesswork out of Online Reviews, Yelp Official Blog
• Google Maps Engine and My Tracks coming to an end, Google Earth Blog
• New and Improved Local Search Expert Quiz: What’s Up with Local SEO in 2016?, Moz

Link Building

• Majestic Dashboard comes out of Beta, Majestic Blog
• No PageRank Loss When 301 or 302 Redirect to HTTPS, the SEM Post

Searching

• Google Search Helps Family Reunite With Lost Nephew After 60 Years, Search Engine Roundtable
• My Bathroom Mirror Is Smarter Than Yours, Medium
• PowerSearchingWithGoogle MOOC restarting on Feb 8th, 2016!, SearchReSearch

SEO

• 9 Smart Ways to Boost E-commerce Reviews for SEO and Customers, Ignite Visibility
• Google App Indexing SDK Bug For iOS Apps, Search Engine Roundtable
• Google Displaying JSON-LD Ratings & Reviews in Search Results, the SEM Post
• Google Fetch As Google Submit To Index Requires Captcha Now, Search Engine Roundtable
• Google Offers FAQ On HTTP To HTTPS Migration, Search Engine Roundtable
• IndexWatch 2015 – The Losers 2015 in UK: 100 domains with the highest loss in Google visibility, SISTRIX
• What Should You Expect from a Search Engine? SEO Close Up with Duane Forrester, BruceClay.com

SEM / Paid Search

• 5 PPC Lessons You Only Learn From Experience, Metric Theory
• 7 Great Uses for Broad Match (yes, really! broad match), Certified Knowledge
• How To Determine Your Next CRO Test – Part 2, PPC Hero

Search Marketing

• Moz Content Launches New Tiers and Google Analytics Integration, Moz