Summary of Recent Search Developments
Below is a compilation of the latest news regarding search, as gathered from Search Engine Land and various other sources.
Highlights from Search Engine Land:
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Avoiding Offensive Ad Placements
April 12, 2017 by Frederick Vallaeys
Discover a script that helps prevent your YouTube ads from appearing alongside controversial or offensive videos. -
Common Website Audit Mistakes
April 12, 2017 by Pratik Dholakiya
Learn about common errors to avoid to ensure a comprehensive assessment of your site’s SEO health. -
Maximizing Review Impact
April 12, 2017 by Digital Marketing Depot
Find out how to manage customer reviews effectively to enhance the consumer experience. -
SEO Content Optimization Guide
April 12, 2017 by Nate Dame
Uncover what makes content valuable for SEO purposes and boost your content strategy. -
Value of MarTech Conference
April 11, 2017 by Search Engine Land
Explore why attending MarTech is crucial for marketing leaders seeking unbiased insights. - Local Search Ranking Factors 2017
April 11, 2017 by Matt McGee
Delve into the latest findings from the local search ranking survey conducted by industry experts.
MarTech Headlines:
- Insights on Facebook and Display Ad ROI
- Fundamentals of Link Building
- Snapchat’s Ad Viewer Analysis Feature
- Vertical Video Advertising Developments
- Addressing Fake Google Listings
- Innovations in Cost-Per-Visit Ad Models
- Cross-Device Video Ad Targeting
- Analysis of Digital Intelligence Tools
- Immediate Customer Experience Enhancements
Global Search News:
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Local & Maps:
- Strategies for visibility on Google My Business.
- Voice-controlled global exploration using ‘Speak to Go’.
- Authority assessment of local entities by Google.
- New Street View collections showcasing fascinating sights.
-
General Search:
- An ad campaign by Burger King targeting Google Home devices.
- Historical overview of Google Book Search’s development.
-
SEM / Paid Search:
- Verifying keyword ranking accuracy.
- Streamlining PPC checklists.
- Optimizing day-of-week budgets beyond traditional KPIs.
- Current programmatic advertising trends in the UK.
- Data insights on Google’s exact match keywords.
- SEO:
- Improvements in SEO tools compared to manual actions.
- Google’s stance on disavow file updates.
- Collaboration between PR and SEO strategies.
- Self-improvement tips for SEO professionals.
- Insights into SEO strategies specific to China.
- Local SEO techniques with expert Mike Blumenthal.
- Inventory’s influence on SEO ranking.
- Principles of technical SEO and ownership.
