SearchCap: Vote Update, Google Insights, and More

Below is what happened in search today, as reported from various sources.

From Search Engine Land:

• 9 hard truths about links
  Nov 8, 2016 by Julie Joyce

  Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.

• Where do I vote? Election Day Google doodle offers final reminder to vote
  Nov 8, 2016 by Amy Gesenhues

  Like Sunday’s and yesterday’s doodles, the animated image leads to a “where do I vote” query and surfaces an interactive tool to find polling locations.

• Compare 13 marketing automation platform providers
  Nov 8, 2016 by Digital Marketing Depot

  Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking, and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or be premium priced — that offer advanced functionality. B2B Marketing Automation Platforms: A Marketer’s Guide examines various platforms.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Snapchat copies two of Instagram’s features, adds World Lenses
• Gartner Digital Marketing and Advertising Hype Cycle 2016
• Why is free money that can be used on local search marketing being left on the table?
• How social ads’ location targeting can side-step electioneering laws
• Ads in Facebook Messenger are officially here
• Holiday optimization tips for remaining competitive in the SERP
• Google introduces Android Auto ‘phone-screen experience’ to expand market
• 10 ways to “science the s**t” out of marketing
• IBM buys Fluid’s Expert Personal Shopper for Watson
• The FTC isn’t going to save influencer marketing from itself, but the industry could
• The insider’s guide to choosing a programmatic buying platform
• Report: Nearly 90 percent of airports deploying proximity sensors, beacons

Search News From Around The Web:

Industry

• Baidu Vice President Resigns After Company Claims Conflicts of Interest, Wall Street Journal
• SEO Agency SEO Hocasi Confirms Google Penalty, thesempost.com

Local & Maps

• Google Flights lands in Indonesia, blog.google
• Google My Business Editor Improved For Multiple Locations Editing, Search Engine Roundtable
• Past US Presidents with Google Earth, Google Earth Blog

Searching

• App Discovery With Google Play, Part 1: Understanding Topics, Google Research Blog

SEO

• Google Doesn’t Promote Or Demote Based On Top Level Domain, Search Engine Roundtable
• Growing your SEO Knowledge, State of Digital
• How To Carry Out A Detailed Competitive Analysis (With Only 2 Tools), ahrefs.com
• Unknown Google Search Index Status Report Update, Search Engine Roundtable
• WordPress SEO Checklist – 45 Tips for 2017, Kinsta
• Yoast SEO 3.8, Yoast

SEM / Paid Search

• Determining The Weight AdWords Puts On Quality Score Factors, PPC Hero
• Is Your PPC Ready for the Holidays? Make Sure with Our Holiday Prep Checklist, Metric Theory

Search Marketing

• 5 Tips to Create Content Your Audience Will Love, Moz