SearchCap: Voice Search SEO, SEMPO Survey & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013
  May 26, 2016 by Amy Gesenhues

  Survey participants included nearly 600 search and digital marketing professionals, from entry-level to executive.

• The future of voice-related SEO for local business
  May 26, 2016 by Chris Marentis

  Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the evolving environment.

• Well played, Google: Advertisers (finally) get more device bidding controls
  May 26, 2016 by Andy Taylor

  The most widely criticized aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers, and makes a couple of suggestions for further improvement.

• The 5 strangest search terms in 2,000+ AdWords accounts
  May 26, 2016 by Jacob Baadsgaard

  Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly wrong.

• Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves
  May 26, 2016 by Amy Gesenhues

  Manning’s signature swing dance moves included spinning, flipping, and tossing your partner in the air.

• Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest
  May 25, 2016 by Digital Marketing Depot

  See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The not-so-wonderful life of Microsoft’s Windows Phone is almost over
• Refine your content marketing tactics to benefit from enhanced search engine display
• Journey to better paid search ROI with this travel ad copy data
• Top 10 payment processing companies in the world
• As Flash Apocalypse approaches, here are HTML5 rules of thumb to keep in mind
• A marketer’s first month as a Snapchat user
• MarTech Today: Informatica’s Marketing Data Lake, smartphone location accuracy & Apple’s Echo competitor
• Catching up on the Google Performance Summit
• Facebook to sunset FBX desktop retargeting in favor of mobile capabilities
• Report: Bye-bye, Twitter “Buy”
• Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views

Search News From Around The Web:

Local & Maps

• Take LaBeouf, Rönkkö & Turner anywhere, Google Earth Blog

Link Building

• Google’s John Mueller On External Links & Ranking Benefit, Search Engine Roundtable
• Here’s How I’m Using Moz Content for Mining Local Link Opportunities, Moz

SEO

• This SEO Checklist Will Help You Launch A New Start-up Site, receptional.com
• Google May Rank Duplicate Content Across Domains When…, Search Engine Roundtable
• Google Says Weather Tracking Tools Are Not Statistically Relevant, Search Engine Roundtable
• How To Use Ahrefs “Keyword Difficulty” Score To Find The Juiciest Keywords To Rank For, ahrefs.com
• SEO Copywriting: the complete guide, Yoast

SEM / Paid Search

• 4 Easy-To-Build Pivot Tables For Quick SQRs, PPC Hero