SearchCap: Updates to Google Image Search, WSJ First Click Free, & New Google Ad Extensions

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Below is a summary of today’s search news, including reports from Search Engine Land and other sources across the web.

From Search Engine Land:

• No More Free Ride: Wall Street Journal Pulls Content from Google’s “First Click Free” Program
  Feb 16, 2017 by Danny Sullivan
  The Wall Street Journal’s decision might lead other publishers to reconsider their participation in Google’s program if the "Subscription" label does not negatively affect conversion rates.

• Google Rolls Out 2013 Image Search Design to More Countries, Webmasters Complain of Traffic Loss
  Feb 16, 2017 by Barry Schwartz
  Many webmasters experienced a significant decline in traffic from Google Image Search due to design changes in certain localized versions of the search engine.

• Can We Machine-Learn Google’s Machine-Learning Algorithm?
  Feb 16, 2017 by Jayson DeMers
  As Google enhances its page scoring and ranking methodologies, marketers struggle to keep up with SEO best practices. Columnist Jayson DeMers discusses strategies to adapt in a world dominated by machine learning.

• Yandex Reports 22% YoY Increase in Revenue for Q4 2016
  Feb 16, 2017 by Amy Gesenhues
  Russia’s leading search engine earned $364.7 million during the last quarter of 2016, maintaining an average market share of 55.4% in the country.

• Broken Link Building Made Easy
  Feb 16, 2017 by Patrick Stox
  Although an effective tactic, finding broken links in your niche can be cumbersome. Patrick Stox offers a practical method for identifying these linking opportunities.

• Missed Link-Building Opportunities: Reclaiming Broken Links
  Feb 16, 2017 by Janet Driscoll Miller
  Link building requires an investment—don’t let it go to waste! Janet Driscoll Miller outlines two ways to reclaim backlinks producing 404 errors.

• Google Shows Multiple Ad Extension Types in a Single Swipeable Carousel
  Feb 16, 2017 by Ginny Marvin
  Google’s new experiment allows a swipeable carousel to feature sitelinks, callouts, ratings, and more in mobile text ads.

Recent Headlines from MarTech, Our Sister Site Dedicated to Internet Marketing:

• Now you can shop with Google Home — just like on Amazon Echo
• From viewable to verified: Here comes the next phase of audience-based buying
• Three things marketers must do to keep CX real
• Keyword SWOT analysis: Finding your content opportunities
• Cortana introduces ‘suggested reminders’ based on email content
• AdParlor launches Intelligence Tags to better assess social ads’ performance
• Adjust declares it is now entering Measurement 2.0 for mobile analytics
• 2017 is here: Don’t dawdle. Double down on social media ads now
• CMO audit series Part 1: Customer journey — the greatest strategic need
• Verizon-Yahoo deal closing said to be close after $250 million price discount

Search News From Around The Web:

Link Building

• Google not planning big Penguin algorithm changes in the short term
• Increasing email response rate from ~8% to 34%

Searching

• No more torrent sites on Google search, Bing, Yahoo?

SEO

• Google Reviews Web Spam Reports within hours or days
• Google’s Mobile First Search Index moving towards launch
• IndexWatch: Losers 2016 in Google.co.uk
• New Google Schema support for jobs, carousels & more
• SEO copywriting and writing for sales

SEM / Paid Search

• Broadening your paid search marketing strategy