SearchCap: Updates to Google Assistant, Growth in Search Referrals, and Marketing Efforts

SEO October 7, 2024

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Below is a summary of today’s events in the search industry, with information from various sources.

Updates from Search Engine Land:

Google Assistant to expand its capabilities with new languages and services
February 23, 2018 by Greg Sterling
The Assistant will soon support 30 languages and offer mobile carrier customer support.
Search surpasses social media in referral traffic
February 23, 2018 by Amy Gesenhues
A Shareaholic report revealed that 2017 saw search driving 35% of site visits, overtaking social’s 26%.
Revitalize your digital marketing strategy with three key approaches
February 23, 2018 by Elizabeth Laird
Elizabeth Laird discusses methods to overcome performance plateaus in marketing.
Community Corner: Spotlight on Search Engine Land Award Winners
February 23, 2018 by Amy Gesenhues
An interview series focusing on 2017’s award winners and their achievements.
Search in Pictures: Highlights from Google
February 23, 2018 by Barry Schwartz
This week’s images capture life inside search engine companies, including Google’s Captain America and a unique mural.

Valassis introduces a new Remarketing Activation feature for following up web browsing with emails or postcards.
A report indicates Facebook leads other platforms in app-install ROI.
YouTube removes analytics from its demographic data reports for creators.
Facebook plans to remove outdated ad metrics and add methodology labels.