SearchCap: Updates to Bing Ads Quality Policy and Conversions, Apple Search Ads, and Technical SEO
Below is an overview of today’s search news, reported from various sources.
From Search Engine Land:
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5 Ways to Balance Technical & Non-Technical SEO
Aug 8, 2017 by Jim Yu
Though there are significant differences between technical and non-technical SEO tactics and strategies, columnist Jim Yu emphasizes the importance of collaboration between the two. Each is formidable independently, but together they create significant impact. -
Apple Search Ads: Still Tapping After 6 Months of Testing
Aug 8, 2017 by Anna Shirley
Columnist Anna Shirley discusses her experiences with Apple’s App Store search ads platform, noting both its strengths and weaknesses. -
Bing Ads Now Shows Potential Conversion Impact With Budget Suggestions
Aug 8, 2017 by Ginny Marvin
Bing Ads is incorporating conversion data to provide more detailed insights on its platform. -
Bing Ads Rolling Out New System Quality Policy, Expects Little Impact on Performing Campaigns
Aug 8, 2017 by Ginny Marvin
This updated policy is mainly focused on removing underperforming keywords and ad clutter. - Use APIs to Increase Offline Conversions
Aug 7, 2017 by Digital Marketing Depot
With over two-thirds of the average customer journey happening online, many marketers prioritize digital campaigns, leveraging advanced analytics to track engagement. Despite this, there is a growing gap in offline conversion tracking.
Recent Headlines From MarTech:
- Pinterest opens up autoplay video ads to self-serve advertisers
- Online retail sees continued growth with digital commerce up 14% YoY
- Facebook aims to enhance its Audience Network by improving click metrics
- Assessing social traffic effectiveness when conversion isn’t the goal
- Crimson Hexagon enhances visual recognition for social images
Search News From Around The Web:
Industry
- Google dismisses author of controversial gender differences memo, as reported by Bloomberg
- CEO Sundar Pichai’s note to employees, available on Google Blog
Local & Maps
- Google updates reasons for reporting inappropriate business photos, noted by Sergey Alakov
- Solicitors question Google Maps visibility, discussed by Vertical Leap
Link Building
- Insights from failed link building campaigns, shared by Moz
- Closure of a scholarship business focused on links, reported by Search Engine Roundtable
Searching
- The challenges of recalling dimly remembered searches, discussed by SearchReSearch
SEO
- 16 useful browser plug-ins for SEOs, listed by SISTRIX
- CSS size generally doesn’t affect rankings, Google says, noted by Search Engine Roundtable
- Optimizing for Bing, insights by Hallam Internet
- Navigating SEO in a machine learning era, article by Kevin Indig
- Targeting different cities without damaging SEO, discussed by Search Engine Journal
- Differentiating between crawling and indexing JavaScript in SEO, State of Digital
- Google states that WWW vs Non-WWW does not impact SEO, Search Engine Roundtable
- Yoast SEO 5.2 releases updates on accessibility, compatibility, and bug fixes, from Yoast
SEM / Paid Search
- Selecting the right PPC platform, guidance from PPC Hero
- Comparison of positive vs. negative ads, analysis by WordStream
- Insights, impact, and actions in PPC dashboards, presented by The AdStage Blog
Search Marketing
- Capturing a competitor’s keyword structure, guidance from Search Engine Journal
- Attracting competitor traffic with content gap analysis, template included by SEM Rush
