SearchCap: Updates on Google Search Analytics, AdWords, and More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Console now lets you group your sites together with property sets
  May 23, 2016 by Barry Schwartz

  One of the most asked-for Google Search Console feature requests is now live. It is called property sets and lets you group things together for Search Analytics reporting.

• Google to announce AdWords news & updates Tuesday
  May 23, 2016 by Ginny Marvin

  Event will include a demo of the new AdWords interface and other announcements.

• Local SEO doesn’t happen in a vacuum
  May 23, 2016 by Greg Gifford

  Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.

• 5 brilliant headline hacks for crazy high organic click-through rates
  May 23, 2016 by Larry Kim

  Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.

• 10 tips for building a local brand that will boost your local search ranking
  May 23, 2016 by Wesley Young

  Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.

• Don’t miss out saving $200 on SocialPro. Rates go up this Saturday!
  May 23, 2016 by Search Engine Land

  Start off your Memorial Day weekend right by locking in low rates for SocialPro. Excited to find out more? Keep reading to find out the cutting-edge tactics, quality content and networking that are in store for you. Then register now to save $200 off conference passes!

• Realize your definition of success: an eBook for today’s marketers
  May 23, 2016 by Sponsored Content: Bing Ads

  No two businesses are alike. Your products, services, goals, perspective, and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers — no matter what size or shape — meet their […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 5 common digital marketing mistakes (and how to fix them)
• Adobe takes the first steps to bring its Marketing Cloud into virtual reality
• Chewbacca Mask viral video drives sales for Kohl’s, others
• [WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more
• What marketers need to know about Google assistant and Google Home
• 4 effective local positioning strategies you’re overlooking
• How to write a digital data & analytics RFP
• The complete guide to mastering conversion optimization
• It’s time to get personal with email
• ROI beyond likes and shares: 5 ways calls validate social ad spending
• MarTech Today: Ensighten opens up IBM’s Marketing Cloud, VR startup Littlstar & Google’s indexing API

Search News From Around The Web:

Industry

• Advice Local Welcomes Bill Hartzer as Senior VP of Agency
• Searchmetrics Raises $8 Million In New Financing To Fuel Enterprise Suite Initiatives And Growth
• Why Google’s monopoly abuse case in Europe will run and run

Local & Maps

• Getting Local Store Locator SEO Right
• Google Testing Shaded Star For Local Reviews
• Google Updates Bulk Upload Addresses Format Requirements Worldwide
• The Lost Mayan City that probably wasn’t

Link Building

• New Evidence: Does Google Count Anchor Text In Internal Links? Part 1

SEO

• Google Says It Is Rare We’d Give Advice To Start A New Web Site
• Google To Kill Off The Content Keywords Report In The Google Search Console
• Google’s “People Also Ask” (Related Questions): What Are They, and Why You Should Care
• Sentiment as a Ranking Signal for Entities
• Split Testing Titles and H1s: Do They Still have an SEO Impact?

SEM / Paid Search

• Acing Account Transitions From First Call To The First Year
• How the Adwords shake-up improved rankings

Search Marketing

• Long Tail Pro VS SEMrush – Who wins when giants collide?