SearchCap: Trump & Clinton Google Space, SEO Lives On, and Keyword Planner

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How Trump & Clinton have failed to use free space in Google for US presidential candidates
  Oct 18, 2016 by Danny Sullivan

  For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.

• Connect audience insight to your SEO strategy
  Oct 19, 2016 by Chris Liversidge

  Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.

• Why crawl budget and URL scheduling might impact rankings in website migrations
  Oct 19, 2016 by Dawn Anderson

  Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget and how it may affect your rankings post-migration.

• SEO is not dead; it’s just a shape-shifter
  Oct 19, 2016 by Stephan Spencer

  Columnist Stephan Spencer discusses how search engine optimization has evolved over the years and asserts that while it’s different from before, it’s still very much alive.

• Google adds forecasting and trend data for existing keywords in Keyword Planner
  Oct 19, 2016 by Ginny Marvin

  Select existing keywords (or campaigns) to predict how bid scaling could affect performance and how adding new keywords might impact traffic and spend.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Surveys 360 joins the Analytics 360 Suite
• How Trump & Clinton have failed to use free space in Google for US presidential candidates
• Enterprise SEOs, unite! The SMX East 2016 session recap
• Facebook automotive data indicates the broad value of location-based customer insights
• 3 things to do after a major Google algorithm update
• Machu Picchu and martech: CMO lessons from the Inca Empire
• There’s a silent killer in your sales pipeline. Do you know how to stop it?
• A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
• Google shares data on how mobile is set to impact shopping this holiday
• Bazaarvoice adds ad targeting platform based on consumer intent
• Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
• What marketers think of Twitter’s harassment problem: ¯\_(ツ)_/¯
• Brands must close the loop on audience segmentation
• Facebook adds new tools for local discovery and commerce
• Yahoo Q3 revenue beats estimates, though search and display revenues were down

Search News From Around The Web:

Industry

• Google has more than 1,000 artificial intelligence projects in the works

Local & Maps

• Google Testing Write a Review in the Local Knowledge Panel
• Living with Google Assistant on the Pixel

Link Building

• How Does Mining, Managing & Adapting Anchor Text Ratios Improve SEO?
• Site Wide & Blogroll Links Are Not Automatically Bad Links for Google

Searching

• Answer: Who backs the site?
• Microsoft speech recognition technology now understands a conversation as well as a person

SEO

• Google Penguin 4.0 – The Winners
• SEO is like Personal Training – the Ultimate SEO Analogy?
• 7 SEO Audit Steps for Bloggers Using Free Tools
• Category Optimization and SEO, Get Your Categories Ranking! John Lincoln, Ignite Visibility
• Google Intrusive Interstitials Mobile Penalty Only Looks At Interaction Of Search Click Through The Page
• How To 301 Redirect Images During a Website Redesign or CMS Migration – The Most Forgotten Step When Changing URLs
• Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1

SEM / Paid Search

• Changes to Conversion-related stats in AdWords Scripts
• Google AdWords Keyword Planner Adds Import Keywords From Existing Campaigns
• Seasonal Bidding Methods: Holidays Already?