SearchCap: Tips for CRO, Proximity in Local Search, and Analytics for Paid Search

Below is a summary of today’s search news, as reported on Search Engine Land and other sources across the web.

From Search Engine Land:

1. Getting the Most Bang for Your Buck: 11 CRO Opportunities
   March 31, 2017 by Amy Bishop
   Stumped on ways to improve your conversion rate? Columnist Amy Bishop provides actionable tips and inspiration.

2. The Newest Addition to the Marketing Mix’s Ps: Proximity
   March 31, 2017 by Brian Smith
   Columnist Brian Smith explores the impact of proximity on local searches and advises marketers on utilizing it effectively.

3. 39 Questions with Google at SMX West
   March 31, 2017 by Eric Enge
   Eric Enge recaps a session from SMX West where audience members had the opportunity to ask Google representatives their burning SEO questions.

4. Paid Search Analytics: What Treasures are Hiding in Your Data?
   March 31, 2017 by Jacob Baadsgaard
   Jacob Baadsgaard demonstrates how to uncover major opportunities in paid search analytics to enhance performance.

5. Search in Pics: Google Silence Box, a Noodle Cafe & Rusty Googlebot
   March 31, 2017 by Barry Schwartz
   A weekly roundup featuring images from search engine companies, showcasing activities, meetings, and quirky finds like a 3D-printed rusty GoogleBot.

6. 3 Steps to a Successful Channel Marketing Program
   March 31, 2017 by Digital Marketing Depot
   A successful channel marketing strategy involves overcoming challenges in brand compliance and local execution, according to this guide.

Recent Headlines from MarTech:

• Keep marketing campaigns organized across media platforms
• Insights from Search & Social Integration at SMX West
• Strategies for reaching users everywhere
• Deciding when to bid in online advertising
• Snapchat enables keyword-based story searches
• Traffic from Google Maps ads continues to rise
• Baidu partners with Google on mobile page speed
• Exploring the benefits of digital innovations
• Highlights from April Fools’ Day 2017, including digital pranks like Google Gnome
• Reddit unveils a new self-serve ad platform
• Facebook broadens its branded content program with clear ‘paid’ post labeling
• Tips for maintaining fresh and accurate customer data

Search News From Around the Web:

Industry

• Meetup in Boston with Google’s Gary Illyes

Local & Maps

• Google My Business Suggested Changes Issue

Link Building

• Top Link Building Strategies for 2017

Searching

• Doodle 4 Google competition winner announced

SEO

• Addressing too many links in navigation menus
• Google’s stable duplicate detection and clustering
• Minimum Viable SEO strategies for time-constrained weeks
• Understanding Google Schema Guidelines: Review Snippets vs. Critic Reviews

SEM / Paid Search

• The rise of CRO in the PPC world
• Impact of Google’s Exact Match Update

Search Marketing

• Four Keyword Mapping Goals
• Updates to the "Right to be forgotten" form
• Video: Insights on Google’s Fred update and machine learning stance

Note: The source of the original images and the full articles were not included in this summary.