SearchCap: Tips for Choosing the Perfect Domain and Improving Website Load Time & More

Below is a summary of recent developments in the search landscape, as initially reported by Search Engine Land and other sources.

From Search Engine Land:

• Google announces AMP speed and viewability enhancements for ads
  Date: August 22, 2017; Author: Michelle Robbins
  Google is utilizing "Fast Fetch" for ad requests and rendering to accelerate ads on AMP (Accelerated Mobile Pages), potentially enhancing viewability rates.

• Report: 57% of traffic now from smartphones and tablets
  Date: August 22, 2017; Author: Greg Sterling
  According to BrightEdge, mobile queries yield different search rankings compared to desktop queries nearly 80% of the time.

• 10 tips for choosing the perfect domain
  Date: August 22, 2017; Author: Ryan Shelley
  Columnist Ryan Shelley offers guidance on selecting a fitting domain name for your business amidst vast choices.

• Load time, static site generators & SEO: How we lowered our own site’s load time by 74%
  Date: August 22, 2017; Author: Chris Liversidge
  Contributor Chris Liversidge discusses the benefits of static site generation in light of Google’s transition to mobile-first indexing.

• Data: Consumers grow more demanding, impatient as brands fall behind
  Date: August 21, 2017; Author: Greg Sterling
  The rise of smartphones and social media has created consumers with short attention spans, presenting challenges for brands.

Recent Headlines from MarTech:

• Optimized store landing pages are crucial for local search strategies.
• Enhance SEO with user-friendly interlinking.
• Key principles of lead nurturing.
• MarTech enablement series: Part 3 focuses on assembling team members.
• Navigating the ever-changing world of MarTech.
• Brands should prioritize customers over competitors.
• P&G’s challenges with online advertising.
• ShareIQ now offers ad-targeting segments based on brand image interactions.
• LinkedIn introduces worldwide native video uploading, not yet available for businesses.

Search News from Around the Web:

Industry

• Google does not offer private webmaster support.

Link Building

• Efficiently track existing backlinks.

Search Marketing

• Framework for measuring content success.
• Balancing SEO and PPC for optimal traffic.

Searching

• Evaluating ASOS visual search.
• Issues with Google reminder feature.

SEM / Paid Search

• Ad copy tests to boost PPC performance.
• Transition to universal app campaigns.

SEO

• Quick SEO tips for restaurant visibility.
• Discussion on Google algorithm updates.
• Insights into canonical selection by Google.
• Handling expired URL removal status.
• Utilizing low-hanging fruit in B2B SEO.
• Submitting websites to search engines.
• Updates on Yoast SEO, including support for Advanced Custom Fields.