Below is a summary of search-related updates reported today from various sources.
From Search Engine Land:
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3 Predictions About the Future of SEO
May 2, 2017 by Ryan Shelley
Discover what current trends suggest about the future of search and how you can prepare for these changes, as shared by columnist Ryan Shelley. -
New Google Pilot Tests Shopping Ads on the Display Network
May 2, 2017 by Ginny Marvin
Expect to see ads first appearing on fashion and home design websites. -
The Great Big List of Landing Page Tests to Try
May 2, 2017 by Amy Bishop
Amy Bishop provides a plethora of ideas to consider for conversion optimization. -
Don’t Miss SMX Advanced This Year. Register Now & Save $400!
May 2, 2017 by Search Engine Land
The 10th edition of SMX Advanced promises dynamic sessions. Less than 40% of tickets remain, so reserve your spot before prices increase. -
IAC Buying Angie’s List, Will Combine with HomeAdvisor into a New Public Company
May 2, 2017 by Greg Sterling
The merger will create a leader in home services lead-generation. -
Time’s Up! MarTech is Here and It’s Your Last Chance to Attend
May 1, 2017 by Search Engine Land
Join the largest marketing technology conference for senior-level professionals in San Francisco from May 9-11. - How to Create the Ultimate Marketing Plan
May 1, 2017 by Digital Marketing Depot
Learn how to create an effective marketing plan with compelling content that’s in tune with your target audience’s needs.
Recent Headlines from MarTech:
- Snapchat’s home page takeover: Snap Ads Max Reach.
- YouTube requests user feedback for its redesign.
- A study on Q1 Google Display Network placements.
- Voice search optimization techniques.
- Solving the consumer identity crisis in marketing tech.
Search News from Around the Web:
Local & Maps
- Google Maps will bring back Apple Watch support in the future.
- User-submitted photos featured in the new Google Earth.
Link Building
- Discussion on the SEO impact of internal image links.
SEO
- Handling domains with a Google penalty.
- Regular updates for your SEO strategy.
- Analyzing risks when Google shifts to a mobile-first index.
- Google’s stance on title tags and special characters.
- Recent updates to Yoast SEO, including Italian language support.
SEM / Paid Search
- Bing Ads insights on marketing to Generations X, Y, and Z.
- How to enhance PPC with Bing Dynamic Search Ads.
Search Marketing
- Personalization trends replacing traditional homepages in websites.
