SearchCap: Streetmap’s Defeat, Google SEO Certification, and AdWords Automated Bidding

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Streetmap Loses Anti-Competitive Lawsuit Against Google In UK
  
  Feb 12, 2016 by Greg Sterling

  Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse of competition.”

• AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
  
  Feb 12, 2016 by Ginny Marvin

  Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.

• A Layman’s Visual Guide To Google’s Knowledge Graph Search API
  
  Feb 12, 2016 by Barbara Starr

  Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.

• Search In Pics: Google Jedi Master, Aerial Silks Class & Sundar Pichai Meets NFL’s Ronnie Lott
  
  Feb 12, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

• Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies
  
  Feb 12, 2016 by Barry Schwartz

  Google will likely never provide SEO certification, and here is why.

• Google Mobile Image Search Adds Drop-Down & Other UI Changes
  
  Feb 12, 2016 by Barry Schwartz

  Google added a drop down menu on the image search result page for mobile devices and tweaked some more user interface features.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• AT&T Launches “Hello Lab” So Online Stars Can Lure Young Mobile Users
• How Marketers Are Using Social Display To Build Brand Love And Grow Business
• 5 Simple Strategies To Improve Your Blog’s Search Rankings
• The “BuzzFeeding” Of The Election And Why Marketers Should Be Watching
• In Retail, It’s “The Year Of The Customer”
• Cracking The Black Box of Digital Measurement: Mobile Apps
• MarTech Today: Time Inc. Buys Viant, Diffbot’s Semantic Web & Crawling A Staging Server
• View Counts Are Coming For Instagram Video

Search News From Around The Web:

Industry

• Microsoft looks to be retreating from EU antitrust fight against Google, Ars Technica

Link Building

• How To Create A Link Profile You Love (Infographic), Majestic Blog
• What Will Change for SEOs With Real Time Penguin, thesempost.com

Searching

• Thank you for inspiring us!, Bing Search Blog
• Weekly Update 89: Code with Love, DuckDuckGo Blog

SEO

• Content Is King, But Does It Rule Alone in SEO?, Search Engine Guide
• Google: App Indexing App Install Button Engagement Low, Search Engine Roundtable
• How To Get Back Into SEO After Being Away, Search Engine People
• How to Optimize for Competitors’ Branded Keywords, Moz
• SEO Doesn’t Have To Be A Shot In The Dark, TechCrunch
• Why You Need to Be Careful When Hiring an SEO, According to Google, thesempost.com

SEM / Paid Search

• Google Adds 24 Hour Support For AdWords Via Twitter, Google+, Facebook & YouTube, Search Engine Roundtable

Search Marketing

• Video: Google Polish Spam, Link Command Dies, SEO Certification & Bing Ads Reporting Bug, Search Engine Roundtable