Here is a rewritten version of the article with URLs removed:
Below is a summary of what happened in the world of search today, as reported on Search Engine Land and various other sources from around the web.
From Search Engine Land:
-
How to create the perfect ad with audience targeting
- Jun 29, 2018 by Christi Olson
- Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson demonstrates how to capture their attention by using the right targeting ingredients to craft the perfect ad.
-
Conversion optimization: SMX advanced session recap
- Jun 29, 2018 by Keri Morgret
- Contributor Keri Morgret recaps the ‘Conversion Optimization: Turning Quick Wins Into Winning Streaks’ session from SMX Advanced.
- Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup
- Jun 29, 2018 by Barry Schwartz
- This week’s Search In Pictures features the latest images gathered from the web, showcasing the unique lifestyles at search engine companies.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
-
Is YouTube serving up more pre-roll & mid-roll video ads?
- Jun 29, 2018 by Amy Gesenhues
- SEO consultant and podcast host Dan Shure noticed six total ads displayed during a 17-minute video.
-
Twitter undergoes reorg, makes former Periscope co-founder head of products
- Jun 29, 2018 by Amy Gesenhues
- Kayvon Beykpour, co-founder of Twitter’s Periscope video app, will lead the company’s product team.
-
Is third-party data targeting more effective than contextual targeting?
- Jun 29, 2018 by Barry Levine
- A new report examines the effectiveness of user data targeting and GDPR compliance costs.
-
Getting it done: how to overcome common link building blockers
- Jun 29, 2018 by Paddy Moogan
- Contributor Paddy Moogan explores strategies to identify and address common link-building obstacles.
-
SMX Advanced Recap: Bing’s Fabrice Canel keynote
- Jun 29, 2018 by Eric Enge
- Contributor and SMXpert Eric Enge covers the opening keynote and major announcement by Bing’s Fabrice Canel at SMX Advanced 2018.
-
Why MediaMath ‘unjoined’ the Ad ID Consortium
- Jun 29, 2018 by Barry Levine
- MediaMath has joined the IAB Tech Lab’s DigiTrust, forming an alliance with the Consortium.
-
How social networks usurp Google’s local search dominance
- Jun 29, 2018 by Wesley Young
- Wesley Young explains how Facebook and other social networks capture a significant share of local search from Google.
-
Parsing pages: Is it better to update or remove thin content?
- Jun 29, 2018 by Kristopher Jones
- Kristopher Jones discusses strategies for dealing with thin content and advises keeping the content’s purpose in mind when making changes.
-
How to take advantage of strategic PPC audience targeting
- Jun 29, 2018 by Amy Bishop
- Contributor Amy Bishop explains how to use audiences within paid search campaigns to target and convert prospects more effectively.
-
National ads, local results: Where should you be putting your money?
- Jun 29, 2018 by Jacob Baadsgaard
- Jacob Baadsgaard advises focusing on profitable locations for advertisements to maximize revenue.
-
Practice useful marketing for local business content success
- Jun 29, 2018 by Jamie Pitman
- Jamie Pitman provides tactics for small businesses to compete against larger brands with smart content strategies.
-
How to create an ROI-based management approach for paid search success
- Jun 29, 2018 by Megan Taggart
- Megan Taggart outlines a strategy to incorporate long-term ROI management in paid search accounts.
-
Now that GDPR is here, what do US companies do if they have a breach?
- Jun 29, 2018 by Robin Kurzer
- Companies in the US should report GDPR breaches to their local DPA within 72 hours, despite unclear enforcement and varying state laws.
- Google announces Google Marketing Platform Partners program
- Jun 29, 2018 by Ginny Marvin
- The program includes over 500 companies certified to provide resources or training on using Google Marketing Platform products.
Search News From Around The Web:
- Five key considerations for implementing AI personalization
- Google’s Smart Campaigns may assist small brick-and-mortar retailers
- The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today
