Below is a summary of recent events and updates in the world of search and marketing.
News from Search Engine Land:
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Smart Speaker Purchases: A recent report reveals that 57% of smart speaker owners have used voice commands to make purchases. This highlights the growing trend of ‘v-commerce’ through virtual assistant devices.
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AI in Link Building: As the adoption of artificial intelligence (AI) increases, those involved in search engine optimization (SEO) are exploring ways to leverage AI to facilitate link building and enhance search rankings.
- Gloria E. Anzaldúa Honored by Google Doodle: The Google Doodle recently celebrated the 75th birthday of Gloria E. Anzaldúa, the author of "Borderlands/La Frontera: The New Mestiza," acknowledging her contributions and her dual American and Mexican heritage.
Headlines from MarTech, a Site Focusing on Internet Marketing:
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Facebook has introduced a new ad objective by spinning off ‘messages’ to enhance its Messenger bot platform.
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An analysis of the current state of the Russian search market has been conducted.
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Discusses challenges in pay-per-click (PPC) advertising when choosing between marketing manufacturing capabilities and stock products.
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A guide on executing martech enablement effectively.
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Google unveils new anti-fraud measures for DoubleClick Bid Manager.
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Tips for retailers to prepare for the busiest mobile shopping season of the year.
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Strategies for targeting audiences using YouTube video advertising.
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A case study on how Valassis used Facebook Messenger bots to increase offline auto sales.
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YouTube has launched new tools to create custom ads, organize video sequences, and more.
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Virgin Train’s digital billboard campaign showcases real-time travel information in the UK.
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Key tactics for increasing webinar registration and attendance.
- An announcement of a visual search and advertising collaboration between Pinterest and Target.
Search News from Around the Web:
Industry:
- A joint interview was conducted with Microsoft CEO Satya Nadella and Bill Gates by the Wall Street Journal.
Link Building:
- A poll conducted by Search Engine Journal shows a preference among SEOs for using Ahrefs to track competitor backlinks.
Searching:
- Google Movie Reviews now includes audience reviews, as noted by Search Engine Roundtable.
SEO:
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Go Fish Digital discusses the significance of effectiveness and affinity as search ranking signals for better search experiences.
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Ignite Visibility identifies 27 signs indicating a need for SEO improvement.
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Search Engine Roundtable questions whether businesses request and receive access to log files for SEO purposes.
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Hobo outlines Google’s ranking factors and quality rating criteria for 2017.
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Google’s support for WebSub / PubSubHubbub is highlighted by Search Engine Roundtable.
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Moz provides insights on how and why to perform a mobile/desktop parity audit.
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Yoast introduces new SEO roles to manage access to its SEO tools effectively.
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Moz announces the launch of its new SEO Learning Center.
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The SEO advantages of implementing a Progressive Web App are explored by Search Engine People.
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Digital Examiner advises turning keywords into compelling content as part of an SEO content strategy.
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SEM Rush offers a guide on SERP Features 101.
- The Majestic Blog provides advice on what to look for when hiring an SEO agency.
SEM / Paid Search:
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Google Ads Developer Blog discusses changes in managing data feeds through the Content API for Shopping.
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Inside AdWords explains how to optimize Universal App Campaigns for the most relevant in-app actions.
- Merkle analyzes the impact of Siri Search switching from Bing to Google on paid search strategies.
Search Marketing:
- SuccessWorks examines the best tools for conducting keyword research.
