Link building

SearchCap: Siri Disappointment, Link Referrers & LiveRamp IdentityLink

Here is a revised version of the article with URLs removed:


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • WSJ: How Siri went from virtual assistant market leader to laggard
    Jun 8, 2017 by Greg Sterling
    Internal cultural issues and employee departures have impacted Siri’s evolution.

  • Voice search becomes voice action: A key talking point at SMX London
    Jun 8, 2017 by Andreas Reiffen
    Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

  • LiveRamp adds people-based search targeting to IdentityLink
    Jun 8, 2017 by Barry Levine
    Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.

  • What you need to know about Referrer Policy
    Jun 8, 2017 by Patrick Stox
    Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Who should optimize content: SEOs or content writers?
  • The AdWords 2017 roadmap is loaded with artificial intelligence
  • Facebook slots ads in Instant Articles’ Related Articles sections
  • How a degree in theology led to a career in marketing for Slack’s top marketer
  • The brand safety problem is bigger than the news cycle — and so are the solutions
  • Shopify’s business assistant bot Kit is now free to merchants
  • KLM now offers flight help via Twitter and WeChat bots
  • LiveRamp adds people-based search targeting to IdentityLink
  • What marketers need to know about the Apple WWDC announcements [Podcast]

Search News From Around The Web:

Local & Maps

  • Dive into World Oceans Day with Google Earth and Maps
  • Google Hotel Listing Pack Now Showing Number Of Results
  • Street View goes to Uluru (Ayers Rock)

Link Building

  • Hot Tip: Don’t Sell Links To Googlers

Searching

  • Finding shadows in ball parks? An update. Version 2.
  • Your funny, interesting, smart (and humble) best friend Assistant

SEO

  • 18 Advanced Kickstarter SEO Tips & Tricks You Need to Know
  • Another Unknown Update – This Time It Hit Well Known Brands
  • Ask Yoast: buy multiple Top Level Domains for SEO?
  • Managing the Overlapping Roles of SEOs and Copywriters
  • Site Has One Language? No Need To Use hreflang For Google

SEM / Paid Search

  • How to plan a successful PPC campaign in 2017
  • The 5 Stages Of PPC Account Restructuring
  • Troubleshoot AdWords Conversion Tracking With These Easy Steps

Search Marketing

  • How Long Until Google Honors My Website Changes? – Hardcore Marketing

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