SearchCap: SEO Vectors, Google Data Studio & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• What is Google Data Studio and how can you use it?
  Sep 19, 2016 by Sherry Bonelli

  Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.

• Using word vectors and applying them in SEO
  Sep 19, 2016 by JR Oakes

  Contributor JR Oakes takes a look at technology from the natural language processing and machine-learning community to see if it’s useful for SEO.

• See how the top 13 SEO software platform providers stack up
  Sep 19, 2016 by Digital Marketing Depot

  With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Salesforce introduces Einstein — an AI layer for all its clouds
• Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
• How to manage local listings for enterprise brands
• The immediate results of link building
• Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views
• Google Trips: Google’s first potentially breakthrough travel tool
• Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”
• Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
• [PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing
• Bringing ’90s nostalgia into a mobile world
• This major content marketing benefit is worth the wait
• Large marketers are winning in programmatic (Here’s what you can do to stop them)
• MarTech Today: Forrester predicts emerging tech, the Coalition for Better Ads & more
• Can the app-retention crisis be addressed with personalized notifications?
• Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
• 2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s

Search News From Around The Web:

Local & Maps

• Google AdWords Pushes Null Quality Scores To October 10th
• Jen Fitzpatrick on Google Maps
• The 2016 Google Earth Engine User Summit: Turning pixels into insights

Link Building

• Chapter Four: Guest Posting and Link Building
• Google Won’t Announce A Launch Date For Penguin 4.0 Yet

Searching

• New Image Box Placement and Trend

SEO

• Ask Yoast: why connect GSC with Yoast SEO?
• How to best evaluate issues with your Accelerated Mobile Pages
• Learn SEO for AMP Pages in 10 Minutes
• Should Google Comment About More Google Algorithm Updates & Changes?

SEM/Paid Search

• Support for additional audiences in AdWords Search and Shopping campaigns

Search Marketing

• Google Is Grouping Keyword Volumes – What Does This Mean for SEO?
• Mobile First Web Design: Why It Should Be Your First Priority