Below is a summary of the major happenings in the world of search, as covered by Search Engine Land and other sources across the web.
From Search Engine Land:
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8 types of negative reviews Google will remove
Mar 22, 2018 by Joy Hawkins
Is someone trying to harm your business with negative reviews? Contributor Joy Hawkins details types of reviews Google often removes and how to address them. -
Katsuko Saruhashi Google doodle honors first woman elected to Science Council of Japan
Mar 22, 2018 by Amy Gesenhues
Saruhashi, born in 1920, was a distinguished Japanese geochemist who championed female scientists throughout her career. -
5 easy but smart SEO wins to boost content and link-building efforts
Mar 22, 2018 by Jeremy Knauff
Jeremy Knauff emphasizes the importance of addressing fundamental, technical SEO issues that can arise when marketing a website to achieve better results. - SEO Ranking factors panel: SMX West session recap
Mar 22, 2018 by Eric Enge
Eric Enge summarizes the provocative insights and valuable marketing strategies from the SEO Ranking Factors session at SMX West.
Recent Headlines From MarTech:
- Product discovery issues, rather than payments, are the main challenges in mobile commerce.
- MarTech Today’s 2018 report on Integration Platform as a Service (iPaaS) is out now.
- YouTube has updated its policies to prohibit videos promoting the sale or creation of firearms and accessories.
- A debate on whether B2B emails should use HTML.
- Google Assistant now allows you to send money.
- Introducing IBM’s newest intelligent agent, Watson Assistant.
- Salesforce has acquired MuleSoft and introduced Integration Cloud.
- Controversial anti-sex trafficking legislation is likely to pass soon.
- Teams can secure special discounts for attending SMX Advanced.
- There’s speculation about the departure of Twitter’s chief information security officer.
- Facebook’s Mark Zuckerberg has issued a response to the Cambridge Analytica scandal and announced upcoming changes.
Search News From Around The Web:
- 13 Off-Page SEO Techniques aimed at enhancing organic traffic and raising brand awareness.
- Apple Maps has introduced Transit directions in Albuquerque, NM.
- Discussions on measuring understanding and credibility in Authoritative Entities Optimization (AEO).
- Reflections on a career in digital marketing.
- Analysis of Google’s "People also search for" feature.
- Exploration of the impact of plural versus singular keywords.
- DuckDuckGo’s privacy-oriented search now integrated with the Vivaldi browser.
- Strategies for making product reviews effective on e-commerce websites.
- Insights into what Google internally names the search results page.
- Explanation of why Google sometimes displays the same site multiple times for competitive keywords.
