Below is a summary of the recent events in the world of search, including updates from various sources across the web.
From Search Engine Land:
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Can you manage your inventory with Google Shopping? (Jun 3, 2016 by Andreas Reiffen)
- Contributor Andreas Reiffen discusses how companies are calculating yield values to better manage their inventory through competitive bidding.
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My SEO optimized & UI-friendly e-commerce Frankenstein (Jun 3, 2016 by Christian Sculthorp)
- Christian Sculthorp shares insights on creating the perfect e-commerce website by integrating elements from successful sites.
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Are we making SEO too complicated? (Jun 3, 2016 by Ryan Shelley)
- Ryan Shelley explores methods to simplify the SEO process by focusing on results to avoid wasted time and effort.
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Search in Pics: Google feng shui, weave & free Chromebooks (Jun 3, 2016 by Barry Schwartz)
- This week’s Search In Pictures features images showing activities and events at search engine companies, including free Chromebooks from Google and more.
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Copa América 2016 schedule attached to Google doodle marking tournament’s 100th anniversary (Jun 3, 2016 by Amy Gesenhues)
- Copa América, the longest-running continental fútbol competition, celebrates its 100th anniversary.
- Last chance to enter the Biggest Search Geek Contest and win a free trip to SMX Advanced (Jun 2, 2016 by Digital Marketing Depot)
- The 8th Annual SMX Biggest Search Geek Contest offers a chance to win a free ticket to the SMX Advanced search marketing conference, including hotel and airfare.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Instagram’s algorithmic feed to roll out over the next month.
- Strategies for gaining real estate in the inbox during the 2016 election.
- Enhancing customer experience through omnichannel approaches.
- Twitter testing a new type of carousel ads.
- Harnessing the Internet of Things (IoT) in retail technology.
- Maximizing campaign impact: SunTrust’s Super Bowl 50 campaign.
- Updates on Google’s new website tool, Localytics’ Places, and Facebook’s DeepText.
- IBM introducing Watson-powered ads.
Search News From Around The Web:
Industry:
- Baidu raises $2 billion in loans.
- Facebook is hiring a qualified SEO professional.
- Zineb Ait Bahajji leaves Google’s Webmaster Trends Analysts Team to join Google Assistant.
Local & Maps:
- Apple hires Sinisa Durekovic, a luxury car satellite navigation engineer.
Link Building:
- Tips on effective ways to build backlinks for new sites.
- Update on Google Penguin: its status and anticipated timeline.
Searching:
- Six more Google News editions adopt AMP.
- Google tests a ‘Nearby’ tab in the search widget.
SEO:
- Pinterest ideas benefitting SEO.
- Addressing issues of www and duplicate content.
- Monster’s growth case study.
- Optimizing blog posts for SEO.
- Latest video on Google Penguin status, mobile page speed, Facebook SEO, and more.
SEM / Paid Search:
- Utilizing Adwords income targeting.
- Clarifying commonly confused PPC metrics.
- Skills to look for when hiring a PPC specialist.
- Improving Quality Score in five easy steps.
