Link building

SearchCap: Santa, Google NCR, and SEO Success

Below is a rephrased version of the article, with domain URLs removed:

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Authoritative Links: Search Engine Land’s Top 10 Link Week Columns of 2015
    Dec 28, 2015 by Jessica Thompson

    Despite predictions of the death of link building, it remains strong. Check out our most widely read link building columns from the past year.

  • 3 PPC Trends and Tactics You Can’t Ignore in 2016
    Dec 28, 2015 by Pauline Jakober

    Columnist Pauline Jakober discusses anticipated big trends in paid search for 2016, reflecting on past significant developments.

  • Planning for SEO Success in 2016
    Dec 28, 2015 by Marcus Miller

    What strategies are you employing to guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning.

  • Google NCR (No Country Redirection) Feature Stops Working But Google May Bring It Back
    Dec 28, 2015 by Barry Schwartz

    Google keeps removing search features, but the discontinuation of the google.com/ncr feature might be a mistake.

  • Search In Pics: Google Robot Reindeer, Star Wars Gifts & Dublin Office Gift Box
    Dec 25, 2015 by Barry Schwartz

    This week’s Search In Pictures features the latest images from the web, showing what people eat at search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

  • Where’s Santa Claus? Your 2015 Guide to NORAD Tracks Santa & Google’s Santa Tracker
    Dec 24, 2015 by Danny Sullivan

    Santa Claus is coming to town! Here’s how to track his approach via the web, smartphone, or even by making a voice call.

  • ‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts
    Dec 24, 2015 by Amy Gesenhues

    Special logos for the holidays can also be printed and constructed into houses.

  • Relcy Founder Satapathy Says He Has Built a Better Mobile Search Engine
    Dec 24, 2015 by Greg Sterling

    The founder of mobile search app Relcy, Rohit Satapathy, believes he has developed a better mobile search engine, focusing less on mobile web content and more on “apps and actions.” He and his team have spent the past two years constructing what they claim to be a superior knowledge graph.

  • Locally Sourced: Search Engine Land’s Top 10 Local Search Columns of 2015
    Dec 24, 2015 by Jessica Thompson

    Which aspects of local SEO captured readers’ interest this year? From tactical guides to mistakes to avoid, here are the year’s most widely read local search columns.

  • Dear Santa: An SEO Wish List
    Dec 24, 2015 by Patrick Stox

    ‘Twas the day before Christmas, and here on the site, Patrick Stox reveals what SEOs want from Santa tonight!

  • For Festivus, Google Once Again Provides a Festivus Pole
    Dec 23, 2015 by Danny Sullivan

    Google isn’t participating in the traditional “Airing of Grievances,” but a virtual pole shows its Festivus spirit.

Recent Headlines From MarTech, Our Sister Site Dedicated to Internet Marketing:

  • Here’s The Big Payoff Walmart Gets From Its New Mobile Payment System
  • Amazon: Almost 70 Percent Of Holiday Customers Shopped On Mobile
  • On-Page Elements Rule: Top Design, User Experience & Conversions Columns Of 2015
  • Up Close With Programmatic: The Year’s 10 Most Popular Display Columns
  • The Pressure’s On: Data’s Impact On Brand Partnerships In 2016
  • MarTech Landscape: What Is Programmatic Ad Buying?
  • The CMO Reading List: Top Marketers Share Their Favorite Business Books In 2015
  • Expand Your Search Presence With External Sites
  • Can You Guess What Was The Most Shared AdWords Content In 2015?
  • Getting Technical: The 10 Most Popular Marketing Technology Columns In 2015
  • Digging Into Data: Our Top Analytics & Marketing Columns For 2015
  • MarTech Today: Naughty/Nice, Manual Link Building & Top Search Engine Land Stories
  • A Holiday Gift: 5 Sources of Great Marketing Motivation
  • Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home
  • Marketing Tech Evolves Beyond Automation — And Toward Intuition

Search News From Around The Web:

Industry

  • Google’s Festivus Pole Works All Year Round, Search Engine Roundtable
  • 2015 Christmas Day Logos From The Search Industry, Search Engine Roundtable
  • Google ramps up EU lobbying as antitrust charges proceed, Ars Technica
  • My Complicated Relationship with No Longer Being CEO, Rand’s Blog
  • Google’s John Mueller Working On Christmas, Search Engine Roundtable

Local & Maps

  • Maps Minutes Hack #8: Set your home and work addresses for easy navigation, Google LatLong

Link Building

  • Tracking localized Google rankings is back, Link Assistant

Searching

  • Best of the year? And the end of Paul Boyton… (for the moment)…, SearchReSearch
  • Google Knowledge Graph Panel Image Labels Investor John K. Castle A Schmuck, Search Engine Roundtable
  • External to Internal Search on the Web: Researching Referral Traffic, Web Search
  • Topsy is Dead: Alternative Social Analytics Tools You Need, Semrush
  • Translate Community: Over one million people and 50 million contributions, Google Translate Blog

SEO

  • Google Photos Uses App Install Interstitials That Should Result in a Google Ranking Decline, Search Engine Roundtable
  • Why Does Page Speed Impact Your SEO?, SEMrush Blog
  • 12 Reasons Why Infographics Still Matter in SEO, Semrush
  • 4 Reasons You Shouldn’t Ignore Your Website’s Page Speed, Jeff Bullas
  • Google Says Capital Letters In URLs Don’t Impact Rankings, Search Engine Roundtable
  • How to Combine SEO with Other Marketing Activities, Semrush
  • SEO: Prepare Now for 2016 Holiday, Practical E-Commerce
  • What will be the most important factor in SEO in 2016?, 3Q Digital

SEM / Paid Search

  • Google Testing New Style of Local Home Services Ads, The SEM Post
  • It’s Time For PPC To Stop Ignoring Client Management, PPC Hero
  • Three Tools to Give You a Competitive Advantage in Your PPC Campaigns, Renegade Search

Search Marketing

  • Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday, Moz
  • Video: Google Search Analytics Updates, Knowledge Graph API & Happy Holidays Logos, Search Engine Roundtable

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