Below is a summary of search-related updates from today, as reported by Search Engine Land and other sources.
From Search Engine Land:
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Three Ways Local Businesses Can Survive the On-Demand Threat
July 19, 2017 by Adam Dorfman
Concerns about the impact of companies like Amazon on brick-and-mortar businesses are addressed by columnist Adam Dorfman, who offers strategies for local businesses to stay competitive. -
Merkle: Google Paid Search Spend Up 23% in Q2
July 19, 2017 by Ginny Marvin
Growth is noted in shopping ads on platforms like Google, Bing, and Amazon. -
Top European Court to Decide on Global Link Removal
July 19, 2017 by Greg Sterling
French regulators argue for a global enforcement of the “right to be forgotten.” -
Google Search Console Reporting Change Explained
July 19, 2017 by Barry Schwartz
Google confirms that recent changes in Search Console metrics are a feature, not a bug. -
Eight Insider Tips for Price Extensions
July 19, 2017 by Matt Lawson
Matt Lawson shares insights on optimizing price extensions in ads to stand out. -
Google’s Unique Handling of JavaScript Links
July 19, 2017 by Kyla Becker
Kyla Becker discusses the visibility of JavaScript backlinks and their effect on link profiles. -
Study on Video Ranking Differences Between Google and YouTube
July 19, 2017 by Greg Finn
A report shows a significant discrepancy in video ranking orders between Google and YouTube. -
Google Tests Movie Tagging Feature
July 19, 2017 by Barry Schwartz
Google is experimenting with allowing users to tag movies with critic statements. -
Reasons to Enter the 2017 Search Engine Land Awards
July 19, 2017 by Search Engine Land
Benefits of competing for recognition in SEO and SEM are highlighted. -
Google Analytics Introduces ‘Ask a Question’ Feature
July 19, 2017 by Ginny Marvin
A new feature allows quick data queries using natural language on both desktop and mobile apps. - Transition from Google Now to ‘the Feed’
July 19, 2017 by Greg Sterling
Google now offers more controllable and engaging features by phasing out the ‘Google Now’ name.
Recent Headlines From MarTech, Our Sister Site Focused on Internet Marketing:
- Why mistakes can improve your skills in link building.
- Facebook’s upcoming test of Instant Article subscriptions.
- Identifying the authenticity of demand-side platforms.
- Importance of customer identity in loyalty marketing.
- Advantages of creating content beyond your niche.
- Insights into the 2017 Landy Awards.
- Strategies for marketing with interactive native content.
- Expanding apparel marketing strategies through user intent.
- Overview of Snapchat’s Snap Publisher ad tool.
- Enhancing product pages for better visibility and sales.
- Launches by LiveRamp and Cedato for publishers.
Search News From Around The Web:
Industry:
- Google’s revamped Transparency Report.
Local & Maps:
- Over 250,000 sites created with Google Websites.
Link Building:
- SEO insights on essential learning for link building.
- Recommended visual content formats for link building.
SEO:
- Debunking myths about constant SEO change, getting back to basics.
- Clarification on Google’s stance on META keywords spam.
- Data-driven insights on SEO pricing.
- Discussion on machine-generated content guidelines by Google.
- Analysis of ranking losses due to Google’s Fred Update.
- Discussion on why microsites may not be beneficial for SEO.
SEM / Paid Search:
- Updates in Google AdWords Report Editor.
- Topics including healthcare remarketing strategies, quality score, and tracking PPC traffic.
