What Happened in Search Today
Below is a summary of recent events in the world of search, compiled from various sources.
From Search Engine Land:
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Google Changes and Their Impact on Publishers and SEOs
- Mar 17, 2016 by Kristine Schachinger
- Kristine Schachinger delves into the evolving dynamics between Google, publishers, and SEOs, exploring the complexities of their ongoing relationship.
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Potential Downside of Real-Time Search Algorithm Updates
- Mar 17, 2016 by Patrick Stox
- Patrick Stox discusses the implications of transitioning to real-time algorithm updates and the possible challenges this might pose.
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St. Patrick’s Day Google Doodle
- Mar 17, 2016 by Amy Gesenhues
- Google celebrated St. Patrick’s Day with a special doodle designed by Irish artist and animator Chris O’Hara, leading to search results for “St. Patrick’s Day.”
- SMX Advanced Agenda Announcement
- Mar 16, 2016 by Search Engine Land
- The agenda for SMX Advanced, happening in Seattle on June 22–23, is now available. Highlights include advanced tactics, keynotes, and networking opportunities.
Recent Headlines From MarTech:
- RIP TweetDeck for Windows: App to Sunset on April 15
- FTC Continues Influencer Marketing Crackdown with Machinima Order
- 6 Strategies to Build Links for Your Small Business Website in 2016
- Advertisers’ Response to Fewer Ads on Google
- Tumblr Looks to Repair Ad Biz with Blogless Ads, Sales Team’s Return
- Building an In-House Marketing Team for Conversion Optimization
- Entering the Age of Cognitive Marketing
- The New Performance Creative: Emotion, Data, and Technology Convergence
- Reactions to Google’s New Analytics Suite, Algorithmic Instagram Feeds, and HTTPS Sites
- Report: Corporate Website Spending Surpasses TV, with Mobile Growing Fastest
Search News From Around The Web:
Industry
- Should SEOs Be More Respectful to Google Webmaster Trends Analysts? Yes. – Search Engine Roundtable
Link Building
- WordPress Plugin to Easily NoFollow Links – The SEM Post
Searching
- Google Expands “People Also Search For” on Mobile – Mike Blumenthal
- How Google’s AMP Will Influence Your Online Marketing – Moz
SEO
- 5 Common Misconceptions About Google’s Algorithm – Search Engine People
- Identifying and Fixing Spider Traps – State of Digital
- What is Mobile-Friendly? User Perspective Analysis – State of Digital
- The Importance of SEO Copywriting – SEO Copywriting
SEM / Paid Search
- 3 Ways to Improve Your Bing Reporting Skills – PPC Hero
- Advanced PPC Targeting for B2B Advertisers – Metric Theory
- Google Ad Grants in 2016: Balancing Giving and Taking – Marketing Mojo
- Google Displaying Domain in Some AdWords Ad Titles? – Search Engine Roundtable
- Bidding on Non-Branded Keywords While Ranking Organically – Certified Knowledge
