Below is a summary of what happened in the world of search today, covering updates from Search Engine Land and other sources across the web.
From Search Engine Land:
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How to use good ol’ PPC to support fun and creative branded content
Apr 25, 2018 by Kevin Lee
Contributor Kevin Lee discusses how synergies and collaboration can enhance the efficiency of branded content through PPC campaigns. - How to regain trust lost by bad business listings
Apr 25, 2018 by Jamie Pitman
Jamie Pitman advises that no matter the season, maintaining accurate local business listings is crucial to retaining customer trust and search rankings.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook continues to refine its app data & ad-targeting safety measures
- Lessons learned from analyzing 365,000 Amazon furniture & home goods product pages
- Twitter updates its Terms of Service and privacy policy to comply with GDPR
- 2018 Stackie Award winners: The top martech stacks of the year
- Reports highlight the issue of fake reviews on Amazon and Google
- New date announced for the webinar on customer data strategies and identity resolution
- At this year’s MarTech Conference, trust is a key theme
- Scott Brinker reveals his most comprehensive Marketing Technology Landscape yet
- Segment leverages its hub position to address GDPR deletion or suppression requests
- Strategies to increase B2B form submissions through conversion testing
- Exploring why link building may often become overly complex
Search News From Around The Web:
- Introduction to local SEO, targeting beginners, by Yoast
- Techniques to block spam SEO traffic in Google Analytics, by Jeff Bullas
- Ongoing Google ranking and algorithm updates, reported by Search Engine Roundtable
- Google addresses major redesigns and issues related to search traffic loss, covered by The SEM Post
- An hourly rank tracking experiment on negative queries, by Irishwonder’s Black Hat SEO Blog
- A discussion on ‘Keyword Optimization’ in 2018, offered by Smokehouse SEO
- A search research challenge exploring the meaning of various symbols, hosted by SearchReSearch
- Yandex announces its financial results for the first quarter of 2018 (NASDAQ:YNDX)
