Below is what happened in search today, as reported from various sources.
From Search Engine Land:
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PPC’s #fakenews: 9 ways bad numbers might look good
July 11, 2018 by Andreas Reiffen
It’s surprisingly straightforward to make PPC performance appear better than it truly is. Andreas Reiffen shares strategies to protect yourself against misleading pay-per-click "fake news." -
Account-Based Marketing Tools: A Marketer’s Guide — New report
July 11, 2018 by Digital Marketing Depot
B2B marketers have used account-based marketing (ABM) for over a decade. Recent advancements in data sophistication and technologies are driving its widespread adoption. -
Improving the customer experience means getting search right
July 11, 2018 by Jim Yu
With consumers searching from more places than ever, delivering optimal experiences is crucial. Jim Yu provides tips on how to enhance customer experience at every search touchpoint. -
YouTube aims to show more authoritative search results around news topics
July 11, 2018 by Barry Schwartz
Google plans to offer more sources and context for breaking news searches on YouTube. - Want to speak at SMX East? Here’s how
July 11, 2018 by Chris Sherman
For a better chance of being selected, thoroughly review the agenda. Ensure your proposal aligns with the show’s audience and session focus, and specify what you will cover.
Recent Headlines From MarTech:
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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting at scale
July 11, 2018 by Greg Sterling
This approach, similar to ‘Facebook Custom Audiences for the real world,’ uses plat lines and GPS data for enhanced precision. -
Link to my awesome content, please!
July 11, 2018 by Jeremy Knauff
Compelling content isn’t enough without a strategic outreach plan. Jeremy Knauff offers tactics and email templates for a successful link-building outreach campaign. -
The small business owners guide to conquering SEO: The glossary
July 11, 2018 by Doc Sheldon
For small business owners grappling with SEO, Doc Sheldon provides a glossary of vital SEO terms to improve understanding and knowledge in this area. -
Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours
July 11, 2018 by Amy Gesenhues
This year’s Prime Day starts at 12:00 p.m. PT and lasts six hours longer than last year. -
Key Marketing Ops Capabilities to Boost Revenue
July 11, 2018 by Digital Marketing Depot
Despite new methodologies like the SiriusDecisions Demand Unit Waterfall, many marketing and sales teams’ technologies have not advanced accordingly, posing a challenge in deciding where to focus efforts. -
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it
July 11, 2018 by Barry Levine
The research firm has acquired customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt. -
Google Marketing Live: Introducing fully automated ads & campaigns for Local, Shopping & more
July 11, 2018 by Ginny Marvin
Google unveils machine learning-powered initiatives at its annual advertiser event. - Instagram expands Collection ads & Shopping Bag icon for Stories to all brands
July 10, 2018 by Amy Gesenhues
Instagram now allows all brands to include the Shopping Bag icon e-commerce feature in Stories.
Search News From Around The Web:
- 5 Steps to Understanding the Difference Between Link Building and Link Earning
- Bing Adds Color Coded Code Snippets to Search Results
- Diving Into Entity Search Results
- Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)
- Former Google heavy-hitter now in charge of getting Apple back in the AI game
- Overstock’s direct-response marketing campaign
- UX: what is it and why does it matter?
- Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented
