Below is a summary of today’s developments in the search industry:
Updates from Search Engine Land:
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Google introduces AdWords account-level call extensions and additional call updates
Reported by Ginny Marvin on Mar 8, 2017, Google is enhancing call-only ads with business names, providing more detailed reporting, and expanding automated call extensions. -
Feed your search marketing passion at SMX West
Highlighting the upcoming SMX West conference from March 21-23, this event promises insights from over 100 speakers, various keynotes, and networking opportunities, including the popular Google Dance. -
The importance of quality content
Dave Davies explores what constitutes quality content and its measurable value through existing studies. -
International Women’s Day Google Doodle honors notable women
Amy Gesenhues shared that Google’s doodle for the day celebrates influential women, along with a linked YouTube video under the hashtag #HerVoiceIsMyVoice. -
Pinterest’s upgraded browser extension enables image-based search queries
As per Tim Peterson, this feature allows scanning images on a webpage to find related pins, excluding paid ads. - Attend MarTech for marketing technology insights
Scheduled for May 9-11 in San Francisco, CA, the event aims to enhance team collaboration, offering strategies and insights into marketing technology solutions for digital transformation.
Headlines from MarTech, our sibling site focused on internet marketing:
- Salesforce offers access to its Einstein AI layer for all customers
- Get ready for bot-to-bot marketing coming soon
- Hyundai leads with a popular Super Bowl ad on YouTube
- Three free AdWords testing tools available for immediate use
- Importance of returning to SEO fundamentals
- SMX West: Still time to cultivate your search marketing interests
- Tips for effective trade show conversations
- Podcast: MEC’s Noah Mallin on the potential of Snapchat for advertisers
- Study indicates Google Home exceeds Amazon Echo in responses
- Trends in Account-Based Marketing for 2017
Search News from the Web:
Industry
- Google acquires data science community Kaggle
Local & Maps
- YP introduces Enhanced Business Profile Pages and ypPreferred Badge
Link Building
- Considerations before buying backlinks
- Methods for acquiring backlinks via simple emails
- New feature to compare 10 competitors’ backlinks
Searching
- Some Google Home users face a glitch, reported by CNET
SEO
- Investigation into readability’s impact on ranking
- Google algorithms vary with query and searcher, noted by Search Engine Roundtable
- Discussion on Google AMP as a potential ranking factor
- Upcoming Google Page Render Tool in Search Console
- YouTube embeds’ potential impact on page speed
- Font choices reportedly having no direct SEO impact
- Analyzing HTTPS vs. HTTP for site security and SEO
- Ongoing Google algorithm ranking update
- SEO ranking recovery guide by Moz
- Adjustments in Google ranking signal weights
SEM / Paid Search
- Essential components of a local paid search strategy by Merkle
- Promotion Extensions as an ecommerce enhancement tool, noted by PPC Hero
