Below is a summary of today’s happenings in the search industry, based on reports from various sources.
From Search Engine Land:
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Pinterest’s Lens Update: Pinterest has updated its image-scanning visual search tool, making it more user-friendly and useful for fashion suggestions.
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SEO and Paid Search Campaigns: Thomas Stern illustrates how SEO can enhance the efficiency of paid search campaigns, leading to more qualified traffic and budget efficiency.
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Google Doodle Celebrates Summer Solstice 2017: Google’s doodle for the summer solstice incorporates the animated mouse first seen in the March spring solstice doodle.
- Impact of Reviews & UGC on Consumers: A study reveals that consumer reviews and user-generated content have more influence on buying behaviors than search engines and ads.
Recent Headlines From Our Sister Site MarTech:
- Insights on what link builders consider important.
- An overview of Snapchat’s Snap Map feature.
- Lessons from conducting 4,000 A/B tests.
- The importance of adaptability in modern marketing.
- Overview and updates on 14 marketing automation vendors.
- Guidelines on evaluating AI claims in marketing tech.
- Amazon’s Prime Wardrobe program as a strategic retail move.
- Stackla’s new Co-Pilot feature for user content recommendation.
- Common mistakes in content promotion and how to avoid them.
- YouTube’s initiatives for enhanced online security.
- Google’s job listing search available for all job sites and developers.
- Tobii Pro’s new technology for tracking eye movement in VR.
- Markerly’s offering of a white-labeled influencer network.
Search News From Around The Web:
Industry:
- Google’s proposed downtown village plan receives approval from the San Jose City Council.
- Hearsay and Moz acknowledge top SEO performers in Wealth Management.
Local & Maps:
- Moz Local Report highlights leaders in Wealth Management.
- Insights from a video deep dive on consumer review willingness.
Link Building:
- Effective B2B link building strategies discussed.
Searching:
- Explanation of unusual search results and a search research challenge.
SEO:
- An examination of controversial SEO practices.
- Google clarifies that content stitching is not duplicate content.
- Strategies to obtain a featured snippet.
- An overview of semantic search and SEO essentials.
SEM / Paid Search:
- Guide to improving Quality Scores in PPC.
- Discussion on leveraging search for marketing executives.
