Below is a summary of recent events and developments in the search industry, reported by various sources.
From Search Engine Land:
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Optimize your AdWords account with these hidden gems
By Pauline Jakober
Take advantage of the slower summer months to optimize your AdWords account for better performance, as recommended by columnist Pauline Jakober. -
Twitter SEO: Ninja tricks for reputation repair
By Chris Silver Smith
Improve your online reputation by optimizing your Twitter account. Chris Silver Smith provides SEO tips to enhance your Twitter profile ranking. -
Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic
By Jeremy Knauff
Achieve significant SEO gains with minimal effort by implementing five easy tactics, outlined by Jeremy Knauff. - Inside the new Google Search Console at SMX East
By Chris Sherman
Discover the improvements to Google Search Console by attending the AMA With Google Search session at SMX East.
Recent Headlines From MarTech:
- The 4 Ps of SEO & digital marketing
- How to effectively segment accounts with multiple locations
- Affiliate is more than a platform
- Facebook extends dynamic ad retargeting to real estate listings
- Adbrain ups the ante on cross-device identity
- What’s next (and now) for mobile attribution
- Snapchat launches Advanced Mode for its self-serve Ads Manager
Search News From Around The Web:
Industry
- Google’s internal responses to diversity comments and the debates it sparked.
Local & Maps
- Expanded transit coverage on Apple Maps in Australia with potential upcoming expansions.
- Strategies for managing back-to-school traffic effectively.
- Google tests new ad tag placements in Local Packs.
Link Building
- Clarification from Google that disavowing a site won’t negatively impact it.
SEO
- Highlighting ways to inadvertently harm e-commerce search engine rankings.
- The role of a robust social media program in improving SEO rankings.
- Insights into why obsessing over keyword rankings may be unproductive.
- A guide for beginners on SEO in a machine learning context.
- Updated guidance on Google rendering and debugging practices.
- Confirmation from Google on the functional compatibility of Shadow DOMs.
- Testing of topic-based search refinements by Google.
- Tips on achieving featured snippet status in search results.
- Strategies for overcoming challenges in enterprise-level SEO.
- Introduction of the Google Image Badge to drive traffic.
- Managing content modifications across sites.
SEM / Paid Search
- Tips to improve underperforming AdWords campaigns.
- PPC checklist tailored for beginners.
- Techniques for gaining an edge over PPC competitors with insights.
Search Marketing
- Discussion on the potential SEO impact of Google Showcase Shopping ads.
